Po Chen Email & Phone Number

Self-motivated digital marketing manager with 5 years of experience in consumer insight and digital marketing consulting, currently a Senior Business Consultant at Mininglamp Technology, specializing in Martech & Adtech project planning and implementation that empowers our clients to manage, analyze, and activate their data assets.Long-standing expertise in intelligent marketing scenario incubation for digital media, E-commerce, and CRM. Previous and current account industry experience covers luxury, cosmetics, E-commerce, FMCG, maternity, technology, automotive, aftermarket, etc.1 year of overseas work experience in Boston, USA in a leading research consultancy, accumulating rich experience in market research and consumer insight through long-term collaboration with Nielsen USA and Kantar USA; clients included P&G USA, Kimberly-Clark USA, Heinz USA, Samsung USA, etc.5年消费者洞察、数字营销咨询相关经验，专注于数字媒体、电子商务、CRM私域的智能营销场景孵化，客户和项目经验涵盖高端美妆、日化、电子商务、母婴、快消、科技、汽车、后市场等。现为明略科技集团核心咨询顾问，负责上海营销数据中台与智能广告营销平台等项目规划、交付以及场景落地，帮助客户管理、分析、激活数据资产。1年的海外工作经验，就职于美国波士顿顶尖调研咨询公司Protobrand，长期与美国尼尔森、美国凯度等咨询公司合作，积累了丰富的市场调研与消费者洞察经验，服务客户包含美国宝洁、美国金佰利、美国亨氏、美国三星等。

Listed skills include Microsoft Word, Microsoft Excel, Social Media, Market Research, and 38 others.

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  Questrom School Of Business, Boston University

  Gpa: 3.5/4.0