Alexander Podobaev Email & Phone Number

Dubai, United Arab Emirates

Summary:Experienced Marketing Manager with a proven track record in the drone and drone show industry. Skilled in international market development, digital strategy implementation, and team management. Proficient in SMM, email marketing, content marketing, and SEO. Successful in creating viral video campaigns, website optimization, and brand development. Strong analytical skills, competitor analysis, and budget control. Effective in building relationships with PR agencies, media outlets, and target audiences. Recruiting and managing cross-functional teams to drive results.

Санкт-Петербург, Санкт-Петербург, Россия

- Digital marketing strategy development and implementation for two brands in Russia, MENA and LATAM- PR and communication- Website development and promotion- Social Media Marketing- Design and development of printed and souvenir products- Contextual and targeting advertising on Google, Yandex, Instagram, Linkedin- Creation of graphic and video production- Attracting and supervising the work of contractors of all stripes (translators, copywriters, developers, designers, editors, bloggers, etc.)- Analysis and reportingAchievements:- #1 Instagram account in the world for drone light shows.https://www.instagram.com/geoscan.show/From 0 to 70,000 subscribers- #1 TikTok account in the world for drone light shows.https://www.tiktok.com/@geoscan.showGrew from 0 to 440,000 subscribers solely on a viral traffic.+7000 subscribers to a highly specialized B2B niche (industrial drones) without any advertising, solely on content.More than 700 million units of content views and 10,000 media mentions in various countries.

Санкт-Петербург, Санкт-Петербург, Россия

Managing a number of projects in social media such as VK, Facebook, Instagram, Odnoklassniki, Yandex.Zen, which are:1. Large touristic portal (goru.travel)2. Escape room booking service (topkvestov.ru)3. Online Spanish language courses (laluna.pro)Evaluation of competitors’ activity, search and analysis of targeted users, their demand and ways on how to supply it.Social media accounts promotion.Targeted advertising via social media instruments (VK, Facebook + Instagram, MyTarget)Collecting targeted audience using specialized parsers (TargetHunter, Cerebro).Full range creation of ads, starting from audience segmentation up to banners and texts production.Evaluating of advertising campaigns effectiveness.KPI and budget control.Content editorial calendar development.Large amount of content production.Posting, ER boosting, gamifications.Smart feed hacking, working on delivery increase.Continuing search of newer and better formats and mechanics.Collaborative work with micro-influencers on Instagram.Cross-posting services usage (SMMPlanner, Аmplifer, SMMBox, PublBox, SMM Aero).E-mail marketing via SendPulse.Setting tasks for programmers, designers and copywriters.Copywriting.Working in photo editors such as Photoshop and Figma.Weekly reports.

Master'S Degree, Translation And Interpretation Studies

Диплом Специалиста По Инженерной Специальности, Information Technology