Polina Schultz, Jd Email & Phone Number

Boston, Massachusetts, United States

United States

The Whole Package works with financial services, law firms, consulting and individuals to define, share and tell their story in the best medium and the best light. CASE STUDIES:• Developed story and messaging, and created global economic outlook report for 2023 growth drivers to help end user clients make tactical business decisions• Produced multi-episode podcast series on investment strategies with various experts to help industry professionals support clients• Created internal communications and employee engagement campaign• Wrote action-focused insights, thought-leadership, trends, nominations and awards to build brandMore than two decades of content strategy, thought-leadership, digital marketing, brand building, award writing and social media experience led by a lawyer-journalist-marketer: the whole package.

Elevate our brand and tell our story in the market. Drive digital marketing strategy for content and create compelling ways to develop, package, and distribute our thought leadership. Develop internal communications and raise awareness of our best assets -- our people and capabilities.• Enlisted to refine content, design, and marketing technology teams to better support editorial priorities• Conceptualized and executed strategy and processes around thought leadership generation, optimization, production & distribution—reports, articles, blogs, video, infographics, internal & social • Supported and executed large, complex projects with multiple stakeholders incl. senior leaders• Partnered with high level stakeholders to shape narrative and craft throughlines and value propositions• Applied data to develop content and brand strategy—improved time spent on priority messaging• Identified most effective mix of formats and channels to advance content strategy• Drove digital transformation of content—led brand and design team on innovative deliverables• Directed brand, content, and production of flagship pieces in traditional and digital formats• Implemented efficient workflows which significantly increased output and maintained quality • Initiated review and reporting processes to provide guideposts for growth• Grew internal communications offerings with improved intranet, messaging, podcasts and analytics• Led social media function and established first-ever employee advocacy social media program

Senior leader responsible for connecting lawyers to their targets—clients, potential clients, media, alumni—via thought-leadership and content marketing campaigns across channels. Develop and grow robust Alumni program. Increasing engagement and relationship building takes many forms: from social media and digital communication, to executive speech writing and close collaboration with BD, D&I, Pro Bono and Women's.

Greater New York City Area

• Led digital communications team and initiatives in branding, digital policy, social media, content marketing, internal & external communications and BD• Developed key messaging and talking points for digital, video, podcast & social media practice and industry groups• Used data-driven analytics (SEO, Google, Vuture, etc.) to advance content marketing, profile-raising and business development• Conceived and implemented internal and external campaigns for D&I, women and pro bono, increasing presence across channels• Raised brand profile and established credibility for new practice with targeted thought-leadership campaign across digital and traditional channels• Developed and led training events for 100+ partners and marketing team• Initiated collaboration across firm, leading discussions with BD, pro bono and D&I, to create processes around content generation• Conceived and launched firm-wide employee advocacy initiative that engaged 25+% of partners & marketing team in sharing the firm’s thought leadership content and becoming brand ambassadors • Increased LinkedIn engagement and boosted web traffic to targeted main service areas by more than 42%• Led external developer; provided creative, UX direction for homepage re-launch• Directed brand, art and content for wind-scape banners, full marketing suite for inaugural SXSW participation, leadership communications, and holiday card

Greater New York City Area

• Spearhead content marketing program across all platforms and channels• Develop strategy for industry groups (incl. Energy, TMT, Financial Services, Industrials, Healthcare, Real Estate)• Leverage appropriate platforms for optimum impact – web, video, social media, podcast, email, collateral• Drive production and manage content flow and deadlines – maintaining daily to yearly schedules• Plan and execute engaging content with an eye on SEO to achieve marketing and communications goals• Tailor content and distill complex topics across platforms and audiences – for lawyers and laymen• Manage social media channels and develop strategy to amplify content and increase engagement • Analyze audience and engagement metrics to drive thought leadership strategy• Implement industry best practices to innovate and streamline digital communications production • Lead content work stream for firm-wide rebranding and website relaunch• Oversee content for specific initiatives and programs, including women’s, pro bono, diversity and alumni• Superintend rankings & awards program • Establish and champion brand voice and content guidelines • Build, manage and develop team of strategists

Greater New York City Area

• Manage content development process for multiple complex thoughtleadership publications across a variety of practices, sectors and industries. • Developed editorial plan for print and online publications• Analyzed data to drive content strategy improvements• Conceive, develop and produce content in support of firm, practice and individual attorney marketing and business development efforts, including collateral, practice descriptions, client newsletters and alerts, advertisements and submitted articles.• Write/ghostwrite white papers for an audience of legal decision-makers.• Write, review and edit survey and rankings submissions. • Collaborate with designers and creative staff.

Greater New York City Area

• Manage more than 150 highly complex claims (securities, employment, professional liability). • Coordinate action plans among multiple stakeholders in the financial and insurance industries.

Hamburg Area, Germany

• Developed and executed communications strategy for energy/environmental consultancy. • Work with internal groups and individuals to develop targeted marketing plans. • Wrote and managed press releases, newsletters, articles, social media and digital content. • Located and prepared internal experts for media responses. • Identified industry trends based on research and competitor monitoring.

Munich Area, Germany

• Managed quality control and research projects for job aggregator.• Established and implemented guidelines for content integration.

Greater New York City Area

• Analyzed potential coverage and liability issues in securities and professional liability matters. • Monitored defense counsel and assisted with defense strategy.

Greater Chicago Area

• Researched and drafted motions in state, federal, and appellate actions. • Took depositions; located and prepared witnesses and experts for trial.

Washington D.C. Metro Area

• Researched and drafted orders and recommendations for civil and criminal cases.

Juris Doctor (J.D.)

Master'S Degree, Journalism

Bachelor'S Degree, History