Jennifer Stein Email & Phone Number

Memphis, Tennessee

Memphis, Tn

Memphis, Tn

•Manage cross-platform marketing campaigns from conception to execution and reporting for a Fortune 100 company that brings in over $1M in revenue annually. -Develop and present campaign strategies, concepts, and creative to drive new business with existing clients. -Oversee strategy, U/X, design, development, and QA testing for both digital and traditional marketing programs: including responsive websites, landing pages, social media, email programs, video, and print. -Lead nationally recognized and critically acclaimed campaigns leveraging social media (paid and unpaid) and experiential marketing (including curated content and offline brand activations) to increase overall brand awareness and engagement. -Perform market research, competitive analysis, and write strategic project briefs. -Execute detailed campaign summary results reports after each marketing campaign, providing measurement data, analysis, insights, and recommendations for future campaigns.•Act as a brand advocate for clients, ensuring all creative and digital assets adhere to set brand guidelines and technical requirements and coincide with company’s overall strategic marketing strategy.•Participate in executing RFPs and agency capabilities presentations for new business pitches.•Promoted twice in 2+ years: Started as Account Coordinator in February 2012; Account Manager, August 2012; Account Executive on major corporate account, April 2014.

Memphis, Tn

Memphis, Tn

Memphis, Tn

Memphis, Tn

• Managed media planning services and client relationships for ten national and regional client accounts with media spending budgets exceeding $1M. • Tracked and reported effectiveness (ROI) of clients’ online campaigns to ensure optimization of digital buys. • Negotiated radio, TV, digital (display), and print buys for clients, resulting in an average 50% savings off published rates.• Trafficked print and digital materials to media representatives to ensure all deadlines were met.• Managed billing and reconciliation of vendor invoices.

Memphis, Tn

Urbana, Il

• Taught two creative advertising strategies lab courses for 40 undergraduate students utlizing Adobe InDesign and Adobe Photoshop.• Supported course professor with grading and classroom lectures.

Atlanta, Ga

• Designed and wrote copy for internal and external marketing materials (creative kits, brochures, and fliers) using Adobe Photoshop and Adobe InDesign.• Wrote feature articles for the USTA Magazine Southern Section Insert distributed to 181,000 members in 9 states.• Published 14 daily news articles and videos for the USTA League Southern Sectional Championships.• Updated USTA Southern Section website and social media channels on a daily basis. • Created, implemented, and managed social media contest targeted towards driving brand engagement.

Memphis, Tn

• Completed a year-end media placement analysis for Mercedes-Benz.• Helped organize Beverly Hills Embassy Suites Expo Event.• Created a database for potential new business in five surrounding cities.

Master'S, Advertising, 4.0

Activities and Societies: Graduate Assistant, American Advertising Federation, Marketing Team Member - University of Illinois Product.

Bs, Advertising, Psychology, 3.96

Activities and Societies: Ball State Women's Tennis Team, American Advertising Federation, Student Athletic Advisory Board, National Honor.