Polly Lambert Email & Phone Number

Customer Communications Consultant for leading global software vendor

Support global technology companies with sharing customer success across EMEA.

Emea

Customer Communications consultant for EMEA region of global software vendor.Role entails customer engagement, asset production and project management, including:- Building relationships with customers to help them share their success to enhance organisational and personal brand awareness.- Building relationships with a matrix of internal teams to optimise the value of the voice of the customer.- Outreach internally and externally to identify customers with stories that… Show more Customer Communications consultant for EMEA region of global software vendor.Role entails customer engagement, asset production and project management, including:- Building relationships with customers to help them share their success to enhance organisational and personal brand awareness.- Building relationships with a matrix of internal teams to optimise the value of the voice of the customer.- Outreach internally and externally to identify customers with stories that personify excellence in digital transformation.- Outreach to customers to share the benefits of sharing their success through advocacy.- Collaboration with solution specialists and account teams to create compelling customer stories that promote customer success, aligned to strategic business use cases.- To manage the delivery of multi-media advocacy activities including PR/media, social media, written customer success stories, blogs, videos, and event participation.- Developing key messaging for customer stories, including interviewing customers for stories and videos, briefing writers and production teams, and editing stories and videos.- Advocacy programme tracking and management reporting. Show less

Helping technology organisations to accelerate business growth using proven marketing strategies and tactics. My philosophy is simple - listen, understand, collaborate, advise, manage expectations and deliver. On time, to budget and with measurable results.A bit about captivate...I founded captivate marketing in 1998 as an 'on-demand' marketing resource for technology organisations, providing full marketing services including strategic marketing planning, closed loop lead generation… Show more Helping technology organisations to accelerate business growth using proven marketing strategies and tactics. My philosophy is simple - listen, understand, collaborate, advise, manage expectations and deliver. On time, to budget and with measurable results.A bit about captivate...I founded captivate marketing in 1998 as an 'on-demand' marketing resource for technology organisations, providing full marketing services including strategic marketing planning, closed loop lead generation, content marketing, event management, channel marketing, customer advocacy, and digital marketing.* Built full service marketing agency to £0.5m with five staff* Sustained profitability every year since 1998* Gained new customers solely through WOMI now work as an independent B2B Marketing and Customer Advocacy specialist for technology organisations. Show less

United Kingdom

After successfully passing with Distinction the 'Design thinking: creativity for the 21st century' module of my BSc degree course in 2019 (part-time study whilst working full-time), I was invited to be the 'Student Buddy' for incoming students on the same module in 2020 and also for 2021. My role was to moderate an online support forum, and provide students with moral support, give general advice and to help answer any questions they have.

Reading, United Kingdom

Cloud Distribution is a next generation value-added distributor that specialises in bringing new, innovative and disruptive security, networking, storage and virtualisation solutions to market. 6 month contract to:- Develop strategic marketing plans with key vendors in line with company objectives- Identify, recruit, engage and enable target partners- Build compelling storage and virtualisation propositions for partner and end-user marketing- Build and nurture business… Show more Cloud Distribution is a next generation value-added distributor that specialises in bringing new, innovative and disruptive security, networking, storage and virtualisation solutions to market. 6 month contract to:- Develop strategic marketing plans with key vendors in line with company objectives- Identify, recruit, engage and enable target partners- Build compelling storage and virtualisation propositions for partner and end-user marketing- Build and nurture business pipeline with co-partner end-user lead generation campaigns- Manage in-house telemarketing resource, including campaign set up and measurement- Channel partner communications to keep partners informed and enabled- Field channel marketing activities including events, promotions and call-outs- Advise and support channel partners on integrated marketing campaign delivery- Marketing planning, management reporting and campaign measurement Show less

East Sussex

Senior Account Director for key FTSE100 client, supporting the delivery of strategic channel initiatives including the internal and external launch of new Partner Portal and Partner Programme.> Grew strategic client account revenue ten fold in under 12 months.> Won significant project to deliver alliance sales & marketing initiative for two top 20 global brands.> Delivered Partner Programme consultancy, proposition, launch comms and bespoke on-boarding platform resulting in… Show more Senior Account Director for key FTSE100 client, supporting the delivery of strategic channel initiatives including the internal and external launch of new Partner Portal and Partner Programme.> Grew strategic client account revenue ten fold in under 12 months.> Won significant project to deliver alliance sales & marketing initiative for two top 20 global brands.> Delivered Partner Programme consultancy, proposition, launch comms and bespoke on-boarding platform resulting in 120% of programme target achieved. Project awarded Runner Up for ‘Best Channel Marketing Initiative’ B2B Marketing Awards 2017. Show less

East Sussex

Set up Customer Advocacy services as a new offering for purechannels. Helped technology companies to galvanise and increase sales and marketing success by harnessing the happy, credible and trusted voice of their customers, employees and channel partners.> Devised and managed Partner advocacy campaign to launch groundbreaking Partner Programme for FTSE 100 client.> Devised and managed sales team advocacy campaign to drive sales enablement programme for Alliance marketing… Show more Set up Customer Advocacy services as a new offering for purechannels. Helped technology companies to galvanise and increase sales and marketing success by harnessing the happy, credible and trusted voice of their customers, employees and channel partners.> Devised and managed Partner advocacy campaign to launch groundbreaking Partner Programme for FTSE 100 client.> Devised and managed sales team advocacy campaign to drive sales enablement programme for Alliance marketing initiative.> Advised on customer advocacy best practice. Show less

Frimley, Surrey

Managing the Customer Reference Program for EMEA, I was responsible for building a strong portfolio of sales and marketing customer references and reference materials that articulate the business value of working with VMware through evidence of customer success.By building strong relationships both internally and externally with multiple reference stakeholders including executives, sales and marketing, I drove value based customer reference content and targeted reference contact… Show more Managing the Customer Reference Program for EMEA, I was responsible for building a strong portfolio of sales and marketing customer references and reference materials that articulate the business value of working with VMware through evidence of customer success.By building strong relationships both internally and externally with multiple reference stakeholders including executives, sales and marketing, I drove value based customer reference content and targeted reference contact engagements to expedite VMware's sales cycle whilst ensuring that our customers derived mutual value from the VMware customer reference program.> Achieved 120% of KPI based bonus.> Managed EMEA customer reference team, plus pan-EMEA network of in-country resources> Managed customer reference budget >£1m.> Launched internal Win Communications program to share best-practice and key learnings, an initiative that was adopted by several teams.> Launched and managed Professional Services incentive to drive reference nominations.> Developed Business Value framework to align IT outcomes with business outcomes, a model adopted by VMware global.> Devised and delivered training for pan-EMEA PR agencies on creating ‘business value’ through story telling. Show less

Frimley, Surrey

Working closely with the VMWare Customer Reference team, managing client references for VMWare's top tier of End User Computing customers.> Achieved 100% MoM increase in reference nominations since joining in 2014.> Achieved 100% of Global Brands annual target within 6 months.> Created EUC business value framework to align customer stories with business value outcomes.> Promoted to permanent member of staff, securing senior promotion in under a year.

London, United Kingdom

Content creation for Xuber - provider of leading software insurance platform - including blogs, case studies, collateral, articles, thought leadership pieces and whitepapers.> Created thought leadership content which formed foundation of keynote speaker session at the ACORD LOMA Conference (Vegas,2013) presented by Xuber’s Senior Vice President Global Sales and President.> Article on speaker session published in U.S. Tier 1 publication ‘Business Insurance’.> The thought… Show more Content creation for Xuber - provider of leading software insurance platform - including blogs, case studies, collateral, articles, thought leadership pieces and whitepapers.> Created thought leadership content which formed foundation of keynote speaker session at the ACORD LOMA Conference (Vegas,2013) presented by Xuber’s Senior Vice President Global Sales and President.> Article on speaker session published in U.S. Tier 1 publication ‘Business Insurance’.> The thought leadership page on Xuber.com has had over 400 hits with over 300 downloads of the article since March 2013. Show less

London, United Kingdom

Content creation including case studies and collateral for Xchanging - a leading provider of business processing, technology and procurement services.> Produced business case study for Malaysia's Ministry of Education deployment of 1Bestarinet: The unique high-speed Internet-enabled virtual learning platform> Produced vertical education whitepaper about Using Technology as an Enabler for Next Generation Learning

Battle, East Sussex

Working closely with purechannels' managing director, Olivier Choron, provided strategic marketing consultancy and campaign management support for IT vendors looking to build and manage effective channels of partners.> Managed client campaign which won Best Channel Marketing Initiative Runner Up in B2B Awards 2009> Grew new key client account to £200k in 18 months> Delivered channel marketing consultancy and marketing service delivery for several leading technology… Show more Working closely with purechannels' managing director, Olivier Choron, provided strategic marketing consultancy and campaign management support for IT vendors looking to build and manage effective channels of partners.> Managed client campaign which won Best Channel Marketing Initiative Runner Up in B2B Awards 2009> Grew new key client account to £200k in 18 months> Delivered channel marketing consultancy and marketing service delivery for several leading technology companies> Managed specification, implementation and launch of bespoke channel partner portal for leading distributor Show less

Provided Account and Project Management services for leading B2B technology clients. Supported the delivery of several integrated lead generation campaigns from conception through to measurement.

Marketing Manager for UK distribution operation, managing a team of six marketing staff and internal telemarketing operation. Managed a budget in excess of £1m and worked closely with channel partners and teams within several vendors to build and deliver strategically driven marketing activities.> Managed launch of Citrix to the UK channel culminating in DataTec winning Citrix Distributor of the Year

Built a core marketing function within this distributor, and worked with channel partners and vendors to ensure effective spend of MDF and co-op funding.

Formerly Sterling Health, I was promoted from a Personal Assistant to Field Sales Representative working within pharmacies across the south of england.My role involved building relationships with pharmacists and training pharmacy staff to maximise the uptake and sales of the company's portfolio of OTC medicines.> Offered permanent role in field sales one month after covering vacant territory> Won Top Salesperson award for field sales of Solpadeine in first year

Bsc, Design And Innovation With Environmental Science

Diploma In Marketing, Marketing

Btec Business & Finance

Achieved 5 distinctions in 5 subjects