Offering design strategy, guidance, product, and UX design solutions for premium brands, individuals, organizations, and startups. Conceiving, crafting, and delivering diverse media formats, with a focus on web, mobile, and native apps. Tackling problems, devising inventive solutions to design challenges, and ensuring the final product aligns with both creative and functional criteria. Taking a hands-on approach and supervising the design process from inception to fruition.

Leading the Cross-Channel Service Design team with the objective of elevating user experiences, addressing pain points, advocating for improvements, fostering collaboration, and providing solutions to intricate interaction challenges. Oversee planning, identifying strategic design, and innovating opportunities.The team's primary focus is the Cross-Channel Banker Platform. This product aims to establish an enterprise-shared servicing platform, replacing outdated and monolithic systems. Tailored for use across various departments, including Branch Bankers, Tellers, and Customer Service, the platform introduces shared workflows aligned with the digital experience and Wells Fargo's design system. By consolidating applications, the product strives to reduce risks, enhance operational efficiency, and increase overall customer satisfaction.

Responsible for providing creative leadership and setting the overall design strategy for Sprinkle’s entire global design team, encompassing UX, product, and motion designers. Manage and mentor the design team, guiding their work, fostering collaboration, and ensuring the team's overall success. Work closely with executives and other stakeholders to align design goals with broader business objectives. Provide design direction and UX solutions for Sprinkle’s 3 consumer products:SprinkleBitA social investing platform that allows users to share their investment ideas and insights with a community of investors. It combines social networking features with investment tools, enabling users to discuss financial markets, strategies, and specific investment opportunities. Users on SprinkleBit can follow each other, share their stock picks, and view the trades made by other members. The platform also provides educational resources and tools to help users make informed investment decisions.SprinkleBrokerageA digital brokerage and online financial platform facilitating electronic trading of various assets. It differs from traditional firms by operating primarily online. Key features include a web and mobile platform for account access and trade execution, leveraging technology for automation, offering lower fees, providing accessibility from anywhere, and enabling account management tools for portfolio tracking and real-time market updates.SprinkleXchangeA blockchain-based stock exchange platform designed to facilitate the trading of financial instruments, including stocks. The platform aims to leverage blockchain technology to provide a more efficient, transparent, and cost-effective way for companies to list their shares and for investors to trade these shares. By using blockchain, SprinkleXchange seeks to streamline the traditional process of stock trading and settlement, reducing the need for intermediaries and enhancing transparency.

Played a pivotal role in refining user journeys and shaping seamless, user-friendly experiences tailored for individuals in Europe looking to send money abroad through Transfer Galaxy, an advanced digital money transfer product. The overarching goal is to democratize international payments, redefining remittances to be more cost-effective, secure, and intelligent. The product is dedicated to pioneering the future of international money transfers through innovative and user-centric design.

Designer on the Product Detail Pages (PDP) product team. Previous product work includes Product Listing Pages (PLP), General Homepage (GHP), Website Widgets, Sale Pages, Digital Weekly Ads, Conditional Offers, Gift Ideas, as well as premium brands Magnolia and Pacific Sales.

Responsible for designing realistic and actionable digital programs, landing pages, campaigns, and sales materials and tools. Collaboration with the design team to establish and maintain the website's visual identity. Partners with the Client Services Team to lead digital sales initiatives and projects, encompassing video, mobile, etc. The primary objective is to elevate the marketability of all Active assets by applying design expertise and incorporating cutting-edge visuals.

Played a pivotal role in conceptualizing and producing integrated marketing solutions for EMC programs. Actively contributed to creative decisions regarding the design and layout of the EMC website. Furthermore, crafted marketing strategies, concepts, and materials for significant business plan competitions, company growth seminars, entrepreneurial development summits, forums, programs, and events.

Collaborated with a team to restructure, redesign, and launch websites aimed at enhancing company identity, value, and sales. Created and conceptualized professional designs with a specific emphasis on client branding and web usability. Notable projects included designing websites for Resounding Joy, the Elementary Institute of Science, Barrio Logan College Institute, San Diego Wealth Management, and GET Engineering.

Designed and conceptualized with a focus on web usability for various clients, including Treeline Interactive, Integrated Management Concepts (IMC), Sierra at Tahoe, Lakeside Inn and Casino, Snow Park Tech (SPT), and Decision Edge.

An individual within the Amphibious Corps, holding the rank of Sergeant, has received comprehensive training in leadership, survival, and combat. In addition to their military responsibilities, they serve as the guard for the Swedish Royal Family and lead a platoon consisting of 30 men.