With over 4+ years of experience in data analytics and business intelligence, I am passionate about transforming data into insights that drive business growth and customer satisfaction. I have a strong background in marketing, advertising, and sales management, with an MBA from James Cook University. As a Senior Customer Reporting Analyst at Crown Resorts, I leverage my skills in data modeling, statistical analysis, and dashboard development to provide accurate and timely reports on customer behaviour, preferences, and loyalty.In my current role, I work with a cross-functional team of analysts, marketers, and customer service representatives to understand the reporting needs and expectations of various stakeholders. I use GCP, SQL, Microsoft PowerBi, and IBM Cognos to collect, manipulate, and visualise data from multiple sources. I also perform quality assurance and testing to ensure the reliability and functionality of the data. I have successfully delivered several reports and dashboards that have helped Crown Resorts enhance its customer loyalty program, increase its retention rate, and optimise its marketing campaigns.