Career objective: self-realization through a position that allows creative development and utilization of my skills in brand consulting and research.Creative translation: work reasonable hours for a decent wage and, if at all possible, maintain a sense of humor and some degree of sanity. My philosophy: whatever the present moment contains, accept it as if you had chosen it - Eckhart TolleAbout me: Having worked for over 16 years in brand, communication and design consultancies like Saffron, chlorophyll and DY Works, I have clear understanding of brands and branding concepts and its communication. This understanding has translated in creation of corporate branding and brand naming processes at various organisations. 
Currently working at chlorophyll on clients with brand creation and brand transformation needs such as Orra, Atomberg, USV and many more.Have worked at Firefly Millward Brown on various strategic research projects for Unilever and Coke.Worked on consumer and media insight projects at Pinnacle/Madison for Cadbury portfolio of brands. Designed and executed various research projects including Touchpoint study and cultural studies of key markets. As far as academics are concerned, I have done my MBA from Jamnalal Bajaj Institute of Management with specialization in Marketing.My expertise: Brand consulting, Research, Media and consumer Insights, Project managementBrands worked onCorporate brands: BSE, Suzlon, Parag Parikh, Crompton Greaves, Tata Power, HIRCO, Indu Projects, DS Group, JBM Group, Five of the verticals of Godrej & Boyce, Sankalpan & SKNLConsumer brands: Linc Pens, Treo, Claro, Parle biscuit and confectionery brands, Parle Frooti, Dabur Vatika, Pantene, Pillsbury, Haldirams and REI AgroService brands: Meru cabs, InterContinental Grand (Now The Lalit), Galli Galli Sim Sim (Sesame Street Internationally), Mocha, SEED infotech, Future Supply Chain and SWaCH (Pune based NGO) My leisure activities: Answers lie within us, it is to experience this truth that I attend the Vipassana Shivir. I have my daily apple, meditation, to draw inner strength and calm.