• Setting up a content monetization business for all BCCL content owned & IPs i.e images, e editorial, videos across all client categories. • Building a team across sales, operations , finance and material deliveries • Building a strategic plan for one stop shop platform (eg Timescontent.com) for hosting images, cartoons, infographics and all Times content in a content marketplace• Drafting a strategic business plan on a feasibility of an NFT marketplace with inhouse content and other content providers.

• Lead Content Acquisition for International content ( US Movies ; US TV and foreign language content)• Lead Content Acquisition for South Regional (Tamil, Telugu, Kannada & Malayalam) for Prime Video Direct ( Royalty based model ) at Prime Video• Liasoning and collaborating across teams (launch marketing; PR ; product ; compliance etc) to formulate strategy for the respective categories to drive customer acquisition & engagement• Partnership Management for over 100 Prime Video Direct providers.

• Launched own brand Learning Through Fun – which is an education brand providing engaging activity books and educational kits for children aged 2-8 yrs. LTF has already become one of the fastest growing off screen education companies with 20k+ followers on Instagram (@learningthroughfun), 9000+ subscribers and expanding its presence across 4 countries. LTF is built on 3 pillars Educate, Engage & Entertain. • Developed and created content for 40+ subjects. • LTF is available online on most e-commerce platforms namely Amazon, Flipkart, FirstCry, Nestery and its own website www.learningthroughfun.in delivering all across India and with distribution partnerships in 3 countries (US, Dubai, Singapore)

Responsibilities:• Content Sales for entire catalogue of movies , series and scripted and unscripted formats for South Asia (India + SAARC territories) across satellite TV , DTH, TVOD , SVOD and other digital platforms• Complex deal structuring & negotiations • Liaising with legal teams on contracts negotiations• Strategic vs Tactical Sales

Responsibilities:• Content licensing sales • Product analysis &inventory management to utilize the product library in the most efficient manner• Product rotation; Rights management and Analytics to aid in budgeting• Client Management

Responsibilities:• Industry research & analysis , writing industry reports & publications along with organizing few Entertainment & Media ( E&M) sector related events in a year(launch for reports etc)• Business planning, strategy and financial advisory projects for the E&M sector• Business development & client servicing in the E&M sector

• Participated in Dreamjob contest (search for a sports anchor) conducted by EspnStar in 2007 wherein I stood in the top 10 in the country.• Freelance audio cricket commentary for majors Telcos (Vodafone, Idea) for several cricket matches from 2008-2010.• Fan engagement videos for Mumbai venue matches for 2011 world cup. Writing pre & post match reviews for WC 2011 (Sportzinteractive)• Freelance writing engagements for cricketnext.com, sportzinteractive , businessworld.in Community Radio shows (2010)

Consulting engagement to provide strategy solutions on the viability to venture into a cold chain for F&V in retail industry

Project for Big BazaarPrimary research conducted of various big bazaar stores in Mumbai , with Gap analysis on the existing and desired satisfaction levels of customers Secondary research on foreign players which would be prospective competition for Big Bazaar

Project Title “Analysis of the communication/branding strategies of the competitors of Marico on TV”Worked on software’s like MAP and Media Express to extrapolate data to arrive at an inference on how Dabur allocates its TV advertising expenditure across all its Brands.

• Sales & coordination for western region for two publications ( India’s Top-500 companies and India’s Top BPO companies )• Responsible for the conceptualization , layout to the printing and dispatch of the publications