Senior Manager, Happy Wednesday Marketing
Current
Dec 2021 - Present
AeroLeads people directory · profile
Helen Poon Email & Phone Number
Integrated Marketing Strategist l Digital Campaign Leader
at
The Hong Kong Jockey Club
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 100%
Current company
Role
Integrated Marketing Strategist l Digital Campaign Leader
Location
Hong Kong, Hong Kong SAR, Hong Kong
Company size
Who is Helen Poon? Overview
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Quick answer
Helen Poon is listed as Integrated Marketing Strategist l Digital Campaign Leader at The Hong Kong Jockey Club, a company with 1089 employees, based in Hong Kong, Hong Kong SAR, Hong Kong. AeroLeads shows a matched LinkedIn profile for Helen Poon.
Helen Poon previously worked as Senior Manager, Happy Wednesday Marketing at The Hong Kong Jockey Club and Marketing Manager, Football at The Hong Kong Jockey Club. Helen Poon holds Honours Diploma In International Business, International Business from 嶺南大學.
Company email context
Email format at The Hong Kong Jockey Club
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The Hong Kong Jockey Club
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Profile bio
About Helen Poon
Strong Integrated Marketer with extensive experience across across betting, media & agency sectors. Solid track record in forming and leading marketing strategies & large-scale campaigns for established corporations. A proactive game changer who embraces challenges & innovation, especially in applying latest technologies to take customer experience to the next level. Expertise covers: - Branding- Omni-Channel Campaign- Digital & Social Media Strategies- Event management- CRM- Partnership
Listed skills include E Commerce, Digital Marketing, Marketing, Integrated Marketing, and 11 others.
Current workplace
Helen Poon's current company
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The Hong Kong Jockey Club
8 roles
Helen Poon work experience
A career timeline built from the work history available for this profile.
Marketing Manager, Football
Key Achievement* Revamped mobile betting with page views & unique visitors surged by 20%* Boosted betting website traffic by 300% during World Cup 2018* Upgraded Facebook page content to grew fan by 23% with an engagement rate of 13%
Jan 2018 - Aug 2020
Marketing Manager, Racing Event
Key Achievement* Raised Happy Wednesday website page view by 40% and unique visitors by 29%* Achieved +100% fan growth on Facebook page (from 35k in 2014 to 71k in 2016)* Hosted 100+ thematic events for Happy Wednesday and CRM programs
Feb 2014 - Dec 2017
Marketing Director
- Led a team of 6 to drive marketing & sales strategies in HK & China- Promoted via TVC, print, radio, website, app and social media (Facebook, Weibo & Weixin)- Established strong media relationships and exposure
Dec 2011 - Dec 2012
Chief Marketing Officer
Macauslot
- Segmented customer profiles & to tailor made promotions- Upheld a consistent corporate image across all marketing communications- Built good relationship with partners & media in HK, China & Macau
Nov 2007 - Dec 2011
Business Director (Nmg Digital Limited)
- Transferred to start up a new company- Provided digital marketing solutions to MNC clients- Key Clients: HSBC, Coca Cola, the Hong Kong Jockey Club, Mastercard, Adidas
Oct 2006 - Oct 2007
Associate Project Director
Apr 2006 - Sep 2006
Account Director
- Be the Project-in-charge of 903 id Club & Hutchison Telecom- Planned year-round marketing plans to achieve clients’ objectives- Maximized company revenue and monitored budget
Jan 1997 - Jan 2006
Team & coworkers
Colleagues at The Hong Kong Jockey Club
Other employees you can reach at hkjc.com. View company contacts for 1089 employees →
CR
Chan Raymond
Colleague at The Hong Kong Jockey Club
Hong Kong, Hong Kong SAR, Hong Kong
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EL
Elyse Law
Colleague at The Hong Kong Jockey Club
Hong Kong, Hong Kong SAR, Hong Kong
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AT
Annie Tang
Colleague at The Hong Kong Jockey Club
Kowloon, Hong Kong SAR, Hong Kong
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CL
Cherry Law
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
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LW
Lee Winnie
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
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SN
Sabina Ng
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
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KY
Kevin Yan
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
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GN
Grace Ng
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
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KN
Keven Ng
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
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CY
Chi Yue Yeung
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
View →
Chan Raymond
Colleague at The Hong Kong Jockey Club
Hong Kong, Hong Kong SAR, Hong Kong
View →
EL
Elyse Law
Colleague at The Hong Kong Jockey Club
Hong Kong, Hong Kong SAR, Hong Kong
View →
AT
Annie Tang
Colleague at The Hong Kong Jockey Club
Kowloon, Hong Kong SAR, Hong Kong
View →
CL
Cherry Law
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
View →
LW
Lee Winnie
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
View →
SN
Sabina Ng
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
View →
KY
Kevin Yan
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
View →
GN
Grace Ng
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
View →
KN
Keven Ng
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
View →
CY
Chi Yue Yeung
Colleague at The Hong Kong Jockey Club
Hong Kong SAR, Hong Kong
View →
1 education record
Helen Poon education
FAQ
Frequently asked questions about Helen Poon
Quick answers generated from the profile data available on this page.
What company does Helen Poon work for?
Helen Poon works for The Hong Kong Jockey Club.
What is Helen Poon's role at The Hong Kong Jockey Club?
Helen Poon is listed as Integrated Marketing Strategist l Digital Campaign Leader at The Hong Kong Jockey Club.
Where is Helen Poon based?
Helen Poon is based in Hong Kong, Hong Kong SAR, Hong Kong while working with The Hong Kong Jockey Club.
What companies has Helen Poon worked for?
Helen Poon has worked for The Hong Kong Jockey Club, Phoenix Tv - U Radio, Macauslot, E-Crusade Marketing Co Ltd, and Commercial Radio Hong Kong.
Who are Helen Poon's colleagues at The Hong Kong Jockey Club?
Helen Poon's colleagues at The Hong Kong Jockey Club include Chan Raymond, Elyse Law, Annie Tang, Cherry Law, and Lee Winnie.
How can I contact Helen Poon?
You can use AeroLeads to view verified contact signals for Helen Poon at The Hong Kong Jockey Club, including work email, phone, and LinkedIn data when available.
What schools did Helen Poon attend?
Helen Poon holds Honours Diploma In International Business, International Business from 嶺南大學.
What skills is Helen Poon known for?
Helen Poon is listed with skills including E Commerce, Digital Marketing, Marketing, Integrated Marketing, Social Media Marketing, Crm, Digital Media, and Online Advertising.
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