*Launched the "Live Your Style" campaign to increase the awareness of luxury interior textures brand of Berger*Re-defined the positioning of Interior textures brand to create better association with the consumers*Launched the new textures collection "Hues of Heart" for Berger Silk GlamArt*Launched the training program "GlamArtist" to train the painters across PAN India on the new textures

* Rebranded and relaunched the high end interior textures brand of Berger Paints by developing the new brand communication and brand strategy* Developed the GTM strategy for the interior texture and DIY brands to launch on both ecommerce platforms and retail markets* Involved in the planning and execution of various ATL, BTL and OOH activities for various brands and campaigns* Launched various campaigns (offline + online) to promote the brand at regional and national level in collaboration with advertising, media and PR agencies

* Ideated and involved in end-to-end development of various products under the DIY category by liaising with cross-functional teams of Production, Supply Chain, Packaging, R&D, Finance, Sales & Trade Marketing* Developed packaging, POPs and various collaterals for several brands in coordination with agency partners* Ideated, Conceptualized and Managed social media posts for DIY across various platforms of Berger Paints including Facebook, Instagram, Pinterest, YouTube etc.* Developed communication content and collaterals for ecommerce listing of various products of DIY

*Majorly worked with recruitment team of the HR department. *Involved in resume shortlisting and conducting interviews.

I have volunteered for an NGO 'Umeed' which help underprivileged kids to develop skills whether it is in terms of academics or co-curricular.