Popi Papadonta Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

- Responsible for driving B2B online sales globally for a portfolio of 4 brands through customer acquisition tactics.- Leading the team to create business benchmarks and goals for measuring performance.- Managing multi-million dollar budget including global search and media buying.- Overseeing agencies to deliver efficient and effective multi-channel acquisition plans (Video, Audio, Out-of-Home, Display, Paid Social, Search)- Partnering cross-functionally with product marketing, web and creative teams to deliver consistent experiences across all touchpoints (offline and online)

Framingham, Ma, Us

Develop marketing strategies and drive execution across all B2B and B2C initiatives in order to drive brand strength, fuel demand and expand the consumer connection. Manage agency relationships and creative development process (TV, Radio, Digital, Events/ Integrations). Drive brand digital executions (Display, Digital Audio, Digital Video) to push limits and concepts beyond what is standard while solving against business challenges and goals.

Framingham, Ma, Us

Partnered within marketing and cross-functional business teams to ensure marketing vehicles and messages were prioritized against business deliverables and shopper needs. Measured and analyzed campaign performance and optimized spend and placement based on traffic and engagement goals. Rolled out initiatives to improve price perception in over 1,300 retail locations leveraging customer journey research.

Framingham, Ma, Us

Handled multimillion dollar budget identifying cost savings and reallocating funds to vehicles with higher ROI. Implemented marketing tactics across online and offline assets. Managed operations with internal agency and identified synergies among all marketing teams to reduce agency hours and improve quality of briefs.

Everett, Ma, Us

Managed marketing initiatives for two B2B companies from branding (new logo design, sales collateral, website) to digital marketing and lead generation strategies (Adwords, Blog, newsletter, Hubspot) -Introduced online CRM software (salesforce.com) to improve sales team performance; provided analysis to management on pricing strategy leading to a revised price list resulting in higher margins on problematic accounts -Customized and implemented in-house management software used to track jobs from quoting to invoicing and to provide management reporting to management on operations, sales and profit

New Brunswick, Nj, Us

Designed and prepared a comprehensive market monitoring tool based on Nielsen to capture sales (value & shares) and distribution across all the competitors in each of the “face products” categories

-Developed demand forecasting, monitored competitors’ actions; planned and analyzed sales results-Researched and prepared competitive, segment and niche analyses based on Ministry of Transportation data and other data to inform sales, manufacturing and logistics

Managed multimillion budget to generate impressions and raise awareness for new models; Owned event planning from concept to implementation and reporting; Managed relations with agencies to plan events in Greece and abroad -Organized presentations and press trips in Greece and Italy for launch of Fiat 500 achieving a new record for media impressions-Built plan with top fashion influencer for launch of new Lancia Delta generating millions of impressions and news coverage across top publications

Mba, Marketing & Strategy

Bachelor, Marketing & Communication

Erasmus Program