My objective was to reach growth goals for the company, better positioning in the market, and boost user acquisition, activation, retention, revenue, and referral:✔️ Coordinated and worked with an external design team for a complete redesign of the product branding✔️ Implemented SEO content strategies and successfully increased organic traffic✔️ Defined customer acquisition channels and retention strategies✔️ Completed conversion rate optimization activities to fulfill the business objectives✔️ Lead Marketing Operations, including creating and implementing strategies for improving ROI on partner selection and platform optimization✔️ Proposed specific product features to drive virality and get insightful user data ✔️ Defined and implemented email workflows and email marketing campaigns for first-time user onboarding, acquisition, and retention ✔️ Assessment and decision-making based on the tracking reports and user data available across all online activities Achievements:💥 Implemented and coordinated a successful referral campaign on AppSumo, which led to the acquisition of hundreds of new customers 💥 Implemented a successful launch on Product Hunt, which ranked Teleport as *Product of the Week* and *Product of the Day*💥 Consistent yearly increase of the conversion rates and North Star metric

Leading and managing the new Products Department to develop internal/in-house products:✔️ Research and analysis of different industry markets to validate potential market size and opportunities✔️ Defined product concept, created low-fidelity wireframes, defined the target market, found product market fit, interviewed potential customers, and defined go-to-market approach and objectives✔️ Created MVP specifications, prioritized the backlog, and coordinated execution✔️ Defined product pricing strategy and monetization opportunities✔️ Created product marketing strategy (marketing channels, market size, brand awareness, social media, paid marketing, online/offline advertising, marketing campaigns)✔️ Preparing documentation for Product Development stages (this includes writing functional and non-functional requirements, preparing wireframes and diagram flows, and reports)*Achievements:*💥 Delivered a functional MVP for a digital solution (mobile only)💥 Reached to relevant entities in the industry and agreed to a partnership that provided access to niche segment markets in their portfolio💥 Consolidated agreements to further develop custom solutions in a B2B partnership

I coordinated development teams and worked closely with the stakeholders for 3 Startup Projects:• A food delivery platform entering the growth phase and in need of complete refactoring• A car-sharing platform in need of a go-to-market plan and development of core functionality• One project in the ideation phase, with a long backlog list from the stakeholdersMy responsibilities included:✔️ Overall project planning: writing requirements, task estimation, and backlog prioritization✔️ Monitoring the development execution and team performance✔️ Daily communication with stakeholders for ongoing project decisions: implementing new features and prioritizing functionalities✔️ Managing critical situations in production✔️ Analyzing user behavior and interpreting the data from Google Analytics, Crashlytics, and Support channels✔️ Defining solutions to solve urgent matters critical for the users ✔️ Research and competition benchmarking

✔️ Collaborate on marketing dashboards that visualize KPIs.✔️ Analyze the performance of campaigns and provide status reports.✔️ Provide forecasts and trends analysis reports. ✔️ Running A/B and multivariate tests.✔️ Working with Web Analytics tools: Google Analytics, Google Tag Manager, Visual Website Optimizer, Optimizely, AdWords Campaigns, Facebook Adverts, Facebook Analytics✔️ Data Analysis: extracting, manipulating, and organizing data in response to management requests.

Involved in SCRUM ceremonies.Requirements elicitation in daily meetings with the Product Owner.Documentation and clarifications of Product Backlog for the development team.Preparing agenda and taking meeting notes.Use of Repositories: Confluence, JIRA.Reviewing or preparing use cases, test cases.

Customization and optimization of Expert Advisor solutions.Technical Analysis of charts using multiple indicators, extensions and tools.Developing strategies based on Expert Advisors tests and results.Implementing different strategies using concurrent parameters and conditions.Assessing the performance of different strategies applied for multiple currencies.

Daily interaction with suppliers to facilitate the Accounts Payable process.Use of ORACLE to process invoices, payments, create foreign batches and other reports.Use of different Internet Banking portals.Creating SOPs (standard operating procedures) for different processes.Creating Documentation with Best practices.Initiative: a Lean idea successfully implemented to automate work process.Special Achievements: Designated SPOC (Single Point of Contact) for Lean Ideas. Acquired the position of process Trainer for new team members.

Creating and establishing Investment strategies.Technical and financial analysis.Adding and managing client orders for transactions with financial instruments.Use of Trading System of the Bucharest Stock Exchange Arena and Eltrans system for derivative transactions.Use of Back office system to record orders.Tracking customers balances.Managing customers portfolio.