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Seasoned results-orientated Resource Manager with a demonstrated history of optimizing resource allocation and elevating team efficiency across national, regional, and local programs, campaigns, and projects within dynamic advertising & marketing landscapes. Proven track record for achieving or exceeding goals, supporting multi-million dollar revenue growth, and ensuring total client satisfaction.With over 20 years of diverse hands-on experience, served as a proficient liaison bridging internal creative, production, project, and account management teams, while occasionally interfacing directly with clients. Streamlined and optimized key processes, leading to significant enhancements in productivity. Excellent problem solving, organizational, resource management, strategic planning, critical thinking, customer service, technical, and leadership skills.Areas of expertise include: Resource Allocation & Management, Traffic Scheduling, Workforce Planning & Forecasting, Workflow Management, Workamajig PM Creative Software, Cross-Functional Collaboration, Workflow Management, Data Analysis & Reporting, Campaign & Project Management, Client Relations, Project Estimating/Budgeting, Training & Development, Continuous Process Improvements, and Process Automation.
Workamajig
View- Website:
- workamajig.com
- Employees:
- 39
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Account Manager And Sr. Software TrainerWorkamajigBoston, Ma, Us -
Account Manager / Sr. Software TrainerWorkamajig Apr 2024 - PresentArizona, United StatesProvide comprehensive and top-tier training sessions aimed at educating valued clients on the intricacies and functionalities of our sophisticated project management software. -
Resource ManagerPavone Group Aug 2021 - Feb 2024Harrisburg, Pennsylvania, United StatesLead the resource allocation process for multiple agencies project workflow, ensuring optimal utilization of human capital and alignment with project timelines and budgets. Proactively identify potential resource constraints and propose solutions to mitigate risks. Collaborate closely with account and project managers, agency partners and department heads to forecast resource needs and proactively address staffing requirements for upcoming initiatives. Simplified cross-functional communication… Show more Lead the resource allocation process for multiple agencies project workflow, ensuring optimal utilization of human capital and alignment with project timelines and budgets. Proactively identify potential resource constraints and propose solutions to mitigate risks. Collaborate closely with account and project managers, agency partners and department heads to forecast resource needs and proactively address staffing requirements for upcoming initiatives. Simplified cross-functional communication and collaboration to resolve resource conflicts and enhance team synergy.Developed and implemented training programs throughout the entire group of agencies to enhance the team’s skills and capabilities inside the robust Workamajig PM software, driving improved project outcomes and client satisfaction. On-board and train all users while monitoring and evaluating team performance, conducting regular software performance reviews and providing constructive feedback to support professional growth and development. Successfully improved software usage from only 25% to about 70%, streamlining resource management processes and enhancing team efficiency. Show less -
Senior Traffic ManagerMarketreach, Inc. Aug 2017 - Jun 2021Nashua, New Hampshire, United StatesServe as the primary point of contact between clients and internal Creative, Production, Sales, and Account Management departments at a leading B2B technology marketing company. Coordinate schedules and movement of creative output among project teams. Identify and allocate resources, plan future workload, and forecast work needs to optimize and maximize output and productivity. Facilitate timely completion of video, web, sales and marketing collateral, presentations, and trade show… Show more Serve as the primary point of contact between clients and internal Creative, Production, Sales, and Account Management departments at a leading B2B technology marketing company. Coordinate schedules and movement of creative output among project teams. Identify and allocate resources, plan future workload, and forecast work needs to optimize and maximize output and productivity. Facilitate timely completion of video, web, sales and marketing collateral, presentations, and trade show materials.On-board and train all users on Workamajig Project Management software.Support 400+ campaigns per year from FORTUNE 500 global technology companies. Coordinate up to 50 projects per campaign. Cultivated positive account relationships. Developed tracking mechanisms, dashboards, and management reports to monitor campaign and project progress. Automated key processes that increased efficiency. Created project specification sheets and templates that increased productivity and reduced development time for collateral pieces. Dramatically improved on-time project delivery rate. Show less -
Multimedia Account PlannerComcast Spotlight May 2014 - Jul 2017Bedford, New Hampshire, United StatesSupported a team of Account Executives at the advertising and marketing sales division of Comcast. Coordinated local, regional, and national market advertising solutions across multiple platforms (cable TV, satellite, telecommunications, digital, and mobile). Created media marketing strategies, combining market data, qualitative research, and product knowledge. Designed custom sales proposals and packages to enable implementation of advertising campaigns targeted market demographics and desired… Show more Supported a team of Account Executives at the advertising and marketing sales division of Comcast. Coordinated local, regional, and national market advertising solutions across multiple platforms (cable TV, satellite, telecommunications, digital, and mobile). Created media marketing strategies, combining market data, qualitative research, and product knowledge. Designed custom sales proposals and packages to enable implementation of advertising campaigns targeted market demographics and desired audience. Coordinated 500+ projects per year.Achieved 110-120% of performance goals and expectations. Coordinated account activities, campaigns, and projects at 8 locations in 4 states. Developed innovative ways to reach consumers utilizing Comcast’s 50+ cable networks, multiple online video placements, and promotional partnership opportunities. Propelled sales for top billing account executives by 35%. Designed interactive presentation templates that increased sales closing rate. Show less -
Marketing Specialist / Project ManagerSpectrum Marketing Companies 2011 - 2013Manchester, New Hampshire, United StatesCoordinated design and production of high profile marketing communications campaigns at a leading marketing company. Interacted with a 20-person cross-functional team to create effective direct mail promotions, high-impact signage, and custom collateral materials. Facilitated timely completion of print and graphic design projects involving targeted, direct, and integrated marketing campaigns. Coordinated and represented brand promotion. Collaborated on advertising proposals, brochures, letters,… Show more Coordinated design and production of high profile marketing communications campaigns at a leading marketing company. Interacted with a 20-person cross-functional team to create effective direct mail promotions, high-impact signage, and custom collateral materials. Facilitated timely completion of print and graphic design projects involving targeted, direct, and integrated marketing campaigns. Coordinated and represented brand promotion. Collaborated on advertising proposals, brochures, letters, signage, and reports. Managed daily workflow of client projects to ensure on-time, on-budget, and on-strategy project completion.Focused on implementing marketing communication programs and campaigns for the Boy Scouts of America at the national level. Contributed to increase of Boy Scout Councils from 50 to 100. Enhanced project on-boarding process and remapped / reorganized workflow that cur project preparation time by 30%. Dramatically improved project on-time delivery rate. Show less -
Commercial Traffic & Continuity / Program Specialist (Wmur-Tv)Hearst Television 2001 - 2011Manchester, New Hampshire, United StatesOversaw key traffic, formatting, programming, market research, ad placement, and reporting functions at the local and regional levels for a television broadcasting subsidiary of Hearst Communications. Supported multi-network operations and program syndication across 40 stations reaching 21 million households across 39 states. Maintained strong working relationships with each station staff including general managers, traffic, programming contacts, and sales managers.Promoted from… Show more Oversaw key traffic, formatting, programming, market research, ad placement, and reporting functions at the local and regional levels for a television broadcasting subsidiary of Hearst Communications. Supported multi-network operations and program syndication across 40 stations reaching 21 million households across 39 states. Maintained strong working relationships with each station staff including general managers, traffic, programming contacts, and sales managers.Promoted from WMUR-ABC 9 in Manchester, NH to an expanded role with increased responsibility at a newly created, centralized traffic hub in Charlotte, NC. Contributed to department consolidation from 100 employees at multiple locations to 20 employees at a single location, realizing significantlabor cost savings. Facilitated changes to schedules for all ABC, NBC, CW, and THIS TV network programs, syndicated shows, and local formats. Created an organized system to properly prepare for, and communicate, pending network and syndication changes, many times avoiding substantial loss of revenue. Show less
Lyn Porter Skills
Frequently Asked Questions about Lyn Porter
What company does Lyn Porter work for?
Lyn Porter works for Workamajig
What is Lyn Porter's role at the current company?
Lyn Porter's current role is Account Manager and Sr. Software Trainer.
What is Lyn Porter's email address?
Lyn Porter's email address is lp****@****ach.com
What is Lyn Porter's direct phone number?
Lyn Porter's direct phone number is +160330*****
What skills is Lyn Porter known for?
Lyn Porter has skills like Advertising, Marketing Communications, Marketing, Media Planning, Television, Social Media Marketing, Graphic Design, Broadcast, Social Media, Email Marketing, Digital Media, Online Advertising.
Who are Lyn Porter's colleagues?
Lyn Porter's colleagues are Tania Benoliel, Kristie Golding, Chaya Gelb, Kristie Golding, Angie Shanley, Marlene Calabrese, Esther Cohen.
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Dr Lyn Hughes-Author -Founder NATL APR Pullman Porter Museum
Talk Radio Show Host At Live From Pullman National MonumentGreater Chicago Area -
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