Sarah Post Email & Phone Number

Greater Detroit Area

Leads the Site Analytics Reporting & Insights team working directly with clients to support Ford US and Ford Global digital owned properties, apps, and chatbots. Leverages data and analytical tools to uncover and recommend opportunities to improve the user experience by providing insights that help drive digital strategy. Works closely with internal stakeholders to design and implement measurement plans for A/B and multivariate testing, personalized content, and new functionality. Experience in creating presentations for senior management and client audiences.

Site Analytics

Analytics lead for the Global team with responsibilities focusing on tag design & management, providing best practices for tagging design & implementation, data collection & cleansing, reporting, data visualization, campaign measurement, and analytical tools training.

Manager of a global team of employees responsible for the customization, deployment, and sustainment of Urban Science’s Business Management Intelligence (BMI) software solution for General Motors International Operations.

Primary objective was to successfully support the obtainment of enough client work so that permanent offices could be established throughout the market, successfully creating a new region of business. Responsibilities included: Developing a strategy and annual budget for the region to achieve expected revenue, profit and customer satisfaction goals; Creating common practices and processes throughout region; Coordinating activities related to certification, training, mentoring/coaching programs.

Management of GM Dealer financial reporting templates utilizing Microsoft Excel and VBA. Developed, implemented and maintained quality control processes and standards. Provided support for GM Corporate and Field Personnel. Extracted and manipulated data using CVI software, SQL Server, MS Excel, and VBA to create new metrics for dealership financial analysis.

Managed a seven-figure account with Ford Motor Company (FMC) that centered on eBusiness analytics for the Ford, Lincoln Mercury, Volvo, Jaguar and Land Rover brands. Responsibilities included: Developing and maintaining a customized, real-time, web based reporting tool for each of the five brands; Acting as primary liaison between Urban Science, FMC and Tier II Suppliers; Providing phone support to the FMC field personnel and dealerships regarding metrics and analytics inquiries.

Worked with both Ford & Lincoln Mercury brand management to facilitate the eBusiness program that included providing custom analytics to 5,000 + dealerships. Provided training and support to dealerships and Ford Motor Company field personnel.

Assisted Mercedes Benz Planners in Dealer Network and Site Analysis. Customized proprietary software to meet specific needs. Worked with a team of consultants to develop solutions to the client’s problems and requests.

Mba, Integrative Management

Michigan State University Weekend MBA Alumni Association Board of Directors - Member -Communications Committee - Member -Distance Alumni.

Bs, Computer Science & Engineering