Donna Hoffman

Donna Hoffman Email and Phone Number

Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business @
Donna Hoffman's Location
Washington, District of Columbia, United States, United States
Donna Hoffman's Contact Details
About Donna Hoffman

Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy. Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and the Wall Street Journal recognizes the effort as the “electronic commerce pioneer among business schools.”Professor Hoffman’s award-winning research efforts focus mainly on consumer behavior in online environments and Internet marketing strategy. She has published widely in the top academic marketing and management journals and works with major corporations on the topic of Internet marketing strategy. Professor Hoffman has been awarded the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois and the William O’Dell/Journal of Marketing Research Award for long-term research impact. Hoffman has an A.B. degree from the University of California at Davis, and an M.A. and Ph.D. from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill. She was named a Distinguished Graduate Alumnus of UNC in 2002.Specialties: Online consumer behavior, Internet marketing, Web-based business models, online advertising

Donna Hoffman's Current Company Details
The George Washington University School of Business

The George Washington University School Of Business

Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business
Donna Hoffman Work Experience Details
  • The George Washington University School Of Business
    Louis Rosenfeld Distinguished Scholar And Professor Of Marketing
    The George Washington University School Of Business Jul 2013 - Present
    Washington D.C. Metro Area
  • George Washington University School Of Business
    Co-Director, Center For The Connected Consumer
    George Washington University School Of Business Jul 2013 - Present
    Washington, Dc
  • University Of California, Riverside
    Professor And Co-Director, Sloan Center For Internet Retailing
    University Of California, Riverside Jul 2006 - Jun 2013
    View
  • Sloan Center For Internet Retailing
    Co-Director
    Sloan Center For Internet Retailing 2003 - 2013
  • Vanderbilt University
    Professor And Co-Director, Sloan Center For Internet Retailing
    Vanderbilt University 1993 - 2006
  • Interval Research
    Visiting Scholar
    Interval Research 1995 - 1999
    View

Donna Hoffman Skills

Marketing Marketing Research Research Data Analysis Online Advertising Higher Education Social Media Qualitative Research Teaching New Media Statistics Public Speaking Fundraising Spss University Teaching Entrepreneurship Publishing Consumer Behaviour Web Applications Web Marketing Retail Digital Media Blogging Marketing Strategy

Donna Hoffman Education Details

Frequently Asked Questions about Donna Hoffman

What company does Donna Hoffman work for?

Donna Hoffman works for The George Washington University School Of Business

What is Donna Hoffman's role at the current company?

Donna Hoffman's current role is Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business.

What is Donna Hoffman's email address?

Donna Hoffman's email address is dh****@****gwu.edu

What is Donna Hoffman's direct phone number?

Donna Hoffman's direct phone number is +120299*****

What schools did Donna Hoffman attend?

Donna Hoffman attended University Of North Carolina, University Of California At Davis, Beverly Hills High School.

What are some of Donna Hoffman's interests?

Donna Hoffman has interest in Pilates, Social Media, Shop, Samsung, Org, Chick Flicks, Director, Woody Allen, Movies, Wine.

What skills is Donna Hoffman known for?

Donna Hoffman has skills like Marketing, Marketing Research, Research, Data Analysis, Online Advertising, Higher Education, Social Media, Qualitative Research, Teaching, New Media, Statistics, Public Speaking.

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