Donna Hoffman Email & Phone Number

Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy. Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and the Wall Street Journal recognizes the effort as the “electronic commerce pioneer among business schools.”Professor Hoffman’s award-winning research efforts focus mainly on consumer behavior in online environments and Internet marketing strategy. She has published widely in the top academic marketing and management journals and works with major corporations on the topic of Internet marketing strategy. Professor Hoffman has been awarded the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois and the William O’Dell/Journal of Marketing Research Award for long-term research impact. Hoffman has an A.B. degree from the University of California at Davis, and an M.A. and Ph.D. from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill. She was named a Distinguished Graduate Alumnus of UNC in 2002.Specialties: Online consumer behavior, Internet marketing, Web-based business models, online advertising

Listed skills include Marketing, Marketing Research, Research, Data Analysis, and 20 others.