Over a 40-plus year career, I have helped build some of the world's most successful brands— Kodak, DuPont, General Electric, Pfizer, Celluar One, Xerox, Anheuser-Busch, M&M/Mars and Blockbuster. Starting with Brand/Creative Strategic vision, built on key market insights/research. Coupled with 40 years of proven Brainstorming/Conceptual leadership, motivating and inspiring team members to never settle, to continually stretch… TO THINK BEYOND. All brought together with 40 years of proven production savvy in meticulously produced, riveting integrated campaigns that consistently generate measurable bottom-line results. Along the way, I had the privilege of leading, and helping to hone the work of some of the most talented Art Directors and Copywriters in the business. Today I use that experience to forming custom cross-functional brand strategy, account and creative teams to build client brands with campaigns that convert,that compel attention, drive engagement and command action, through my own virtual marketing communications agency, Potter Communications.