Chief Creative Officer (Cco)
CurrentAs Partner in this SaaS platform start-up revolutionizing the talent acquisition space, am responsible for all marketing, advertising and promotion across all media.
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Douglas Potter is listed as Work that works. at JobWriter, a with 2 employees, based in Rochester, New York, United States. AeroLeads shows a matched LinkedIn profile for Douglas Potter.
Douglas Potter previously worked as Chief Creative Officer (CCO) at Jobwriter and Chief Creative Officer (CCO) at Potter Communications. Douglas Potter holds Bachelors, Journalism from Iowa State University.
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Over a 40-plus year career, I have helped build some of the world's most successful brands— Kodak, DuPont, General Electric, Pfizer, Celluar One, Xerox, Anheuser-Busch, M&M/Mars and Blockbuster. Starting with Brand/Creative Strategic vision, built on key market insights/research. Coupled with 40 years of proven Brainstorming/Conceptual leadership, motivating and inspiring team members to never settle, to continually stretch… TO THINK BEYOND. All brought together with 40 years of proven production savvy in meticulously produced, riveting integrated campaigns that consistently generate measurable bottom-line results. Along the way, I had the privilege of leading, and helping to hone the work of some of the most talented Art Directors and Copywriters in the business. Today I use that experience to forming custom cross-functional brand strategy, account and creative teams to build client brands with campaigns that convert,that compel attention, drive engagement and command action, through my own virtual marketing communications agency, Potter Communications.
Listed skills include Creative Direction, Advertising, Creative Strategy, Brand Development, and 46 others.
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New York City Metropolitan Area
As Partner in this SaaS platform start-up revolutionizing the talent acquisition space, am responsible for all marketing, advertising and promotion across all media.
Rochester, New York Area
As principal of virtual branding agency, responsible for leading new business initiatives, as well as directing complete agency creative product, assembling select multidisciplinary teams tailored to specific individual client needs to create cutting edge integrated creative marketing communications campaigns designed to establish/build brand presence, while also driving measurable sales results
Syracuse, New York Area
Managed a department of 14, responsible for all creative development and production for all accounts, including American Dairy Association, Fort Dodge Animal Health, Pfizer Animal Health, Nationwide Insurance, Syracus Opera, Onondaga Community College, St. Bonaventure University, SanDisk and Cooper, Crouse-Hinds.
Rochester, New York Area
Responsible for all creative development and production for all accounts, including ViaHealth, ViaHealth Plan, General Electric Plastics, BCC Software, Heidelberg and The Sutherland Group, managing 3 creative teams. Responsible for all new business efforts, building business to high of $10 million from under $200,000 at start.
Rochester, New York Area
Supervised creative development and production for Kodak Professional Products account,managing 4 creative teams in Rochester and Syracuse.
Greater St. Louis Area
Supervised creative development and television and print production for $110 million Blockbuster Vide and $40 million Blockbuster Video Games national accounts, managing 6 creative teams.
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Douglas Potter works for JobWriter.
Douglas Potter is listed as Work that works. at JobWriter.
Douglas Potter is based in Rochester, New York, United States while working with JobWriter.
Douglas Potter has worked for Jobwriter, Potter Communications, Latorra, Paul & Mccann, Ideafirst, and Eric Mower & Associates.
Douglas Potter's colleagues at JobWriter include Jobwriter .Io.
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Douglas Potter holds Bachelors, Journalism from Iowa State University.
Douglas Potter is listed with skills including Creative Direction, Advertising, Creative Strategy, Brand Development, Concept Development, Direct Mail, Copywriting, and Marketing Communications.
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