An advanced analytics and machine learning professional with 14+ years of experience in the field of management consulting, delivering client solutions by utilizing state-of-the-art machine learning and artificial intelligence techniques. A subject matter expert in commercial analytics, with significant exposure and hands on experience in the areas of commercial transformation, revenue management, demand forecasting, trade promotion optimization, customer and marketing ROI; also experienced in helping clients with developing DnA roadmaps, change management analysis, people analytics and predictive maintenance. Currently leading end to end technology and AI large scale projects within the Applied Intelligence unit of Qualco. Previously Senior Manager leading EY advanced analytics and machine learning unit at the center of analytics of the Southeast Europe cluster, head of the delivery unit of one of the biggest analytics centers in Europe with IRi / Circana. Academic background in applied mathematics and business administration. PhD thesis focused on the detailed study of market dynamics with respect to their micro and macroeconomic nature, by designing and calibrating models using analytics and computational techniques.