Strategy Development and Execution: Develop and implement comprehensive marketing strategies to drive brand awareness, setting goals for reach, increase market share, and boost sales.Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, social media, content marketing, email marketing and collaborations to drive meaningful targeted traffic.Traditional Marketing: Manage traditional marketing channels like print, outdoor advertising, store merchandising… Show more Strategy Development and Execution: Develop and implement comprehensive marketing strategies to drive brand awareness, setting goals for reach, increase market share, and boost sales.Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, social media, content marketing, email marketing and collaborations to drive meaningful targeted traffic.Traditional Marketing: Manage traditional marketing channels like print, outdoor advertising, store merchandising etc.Channel Marketing: Collaborate with distributors and retailers to optimize channel performance, drive sales, and develop counter-strategies by continuously monitoring competitors' strategies and products.Product Launches: Plan and execute successful product launches, including marketing materials, sales enablement, and promotional activities, while adhering to embargoes but ensuring massive reach within a stipulated time.Brand Management: Develop and uphold a robust brand identity, ensuring uniform messaging and positioning across all channels for a subsidiary of a global manufacturer.Team Leadership: Lead and manage a team of marketing executives, setting clear goals, providing guidance, and fostering a collaborative work environment.Event Management: Plan and execute participation in trade shows and industry events to generate leads and build brand awareness.Data Analysis and Reporting: rack and analyze marketing performance across the 4 P's and SWOT analytics. Measure ROI with specific metrics to identify areas for improvement and report findings to HQ in the PDCA format. This continuous cycle ensures ongoing refinement and optimization of marketing strategies.Cross-Functional Collaboration: Work closely with sales, Service, CRM, and HQ-Japan to ensure alignment and achieve business objectives. Show less