• Working with Canvas InfraTech as Senior Manager Digital Marketing, managing company's intelligence and strategies, media management,SEO team handling, CRM handling, vendor management, website handling and lead generation through Google Ads, Facebook, LinkedIn, banner ads, affiliate marketing and online publisher networks.• Carried out day-to-day duties accurately and efficiently.• Led projects and analyzed data to identify opportunities for improvement.• Maximized strategic… Show more • Working with Canvas InfraTech as Senior Manager Digital Marketing, managing company's intelligence and strategies, media management,SEO team handling, CRM handling, vendor management, website handling and lead generation through Google Ads, Facebook, LinkedIn, banner ads, affiliate marketing and online publisher networks.• Carried out day-to-day duties accurately and efficiently.• Led projects and analyzed data to identify opportunities for improvement.• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.• Developed paid ads for use on diverse social media platforms.• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.• Created customized marketing materials to increase product awareness.• Collected and analyzed Web metrics such as visits, time on site and page views per visit.• Analyzed and reported social media and online marketing campaign results.• Communicated with followers to promptly respond to queries and monitor reviews.• Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.• Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements. Show less

• Manage all Organic SEO and Paid Marketing on Google Ads, Social Media, Affiliate Marketing and Native ads platforms• Managing Branding and Leads generation campaign through Google Ads, Facebook Ads, LinkedIn Ads, banner ads, affiliate marketing and online publisher networks• Improved page content, keyword relevancy and branding to achieve search engine optimization goals.• Administered marketing calendar and posted new content to coincide with new product and service… Show more • Manage all Organic SEO and Paid Marketing on Google Ads, Social Media, Affiliate Marketing and Native ads platforms• Managing Branding and Leads generation campaign through Google Ads, Facebook Ads, LinkedIn Ads, banner ads, affiliate marketing and online publisher networks• Improved page content, keyword relevancy and branding to achieve search engine optimization goals.• Administered marketing calendar and posted new content to coincide with new product and service releases.• Evaluated monthly performance statistics and used data to inform future strategies.• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.• Analyzed and reported social media and online marketing campaign results.• Increased customer engagement through social media. Show less

• Handling four members team including digital marketing, CRM, Website design, development and Vendor Co-ordination.• Provided weekly updates on digital marketing campaigns, discussing strategic initiatives and methods for improvement.• Developed marketing content such as blogs, promotional materials and advertisements for social media.• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.• Increased customer… Show more • Handling four members team including digital marketing, CRM, Website design, development and Vendor Co-ordination.• Provided weekly updates on digital marketing campaigns, discussing strategic initiatives and methods for improvement.• Developed marketing content such as blogs, promotional materials and advertisements for social media.• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.• Increased customer engagement through social media.• Masterminded highly successful digital strategies for various platforms to attract customer engagement.• Discussed SEO needs and optimized strategies for short- and long-term campaigns.• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations. Show less

Planning and execution Web and Social Media CampaignsWork on market positioning, competitive analysis and feature prioritization etcDeveloping plan for website/portal traffic planRevamp the knowledge architecture of the website/portal and keep them updatedDefining goals and work accordingly in co-ordination with creative, content, development and associated teamsMeasure performance of all digital marketing campaignsDevelop new ways and innovative ideas for generating… Show more Planning and execution Web and Social Media CampaignsWork on market positioning, competitive analysis and feature prioritization etcDeveloping plan for website/portal traffic planRevamp the knowledge architecture of the website/portal and keep them updatedDefining goals and work accordingly in co-ordination with creative, content, development and associated teamsMeasure performance of all digital marketing campaignsDevelop new ways and innovative ideas for generating new businessTo design, build and maintain our social media presenceResponsible for preparation of weekly/monthly web performance reports• Created social media content with consistent content and tone.• Improved page content, keyword relevancy and branding to achieve search engine optimization goals.• Managed social media accounts, generating interest for existing and upcoming product or service releases.• Analyzed and reported social media and online marketing campaign results.• LinkedIn Ads creation, monitoring and reporting.• App Marketing Show less

Decision making and Analysis on PPC, SEO, SEM, SMMExecution and optimization of Pay Per Click, Display and Remarketing campaigns in Google AdWords and Bing AdsFacebook Ad creation and optimizationBudget management and allocationAd copy creation, testing, and optimizationSet-up, implementation, and management of pay-per-click campaigns in multiple Oversee Bulk SMS and Email Marketing• Decision making and Analysis on PPC, SEO, SEM SMM• Promoting Skullcandy… Show more Decision making and Analysis on PPC, SEO, SEM, SMMExecution and optimization of Pay Per Click, Display and Remarketing campaigns in Google AdWords and Bing AdsFacebook Ad creation and optimizationBudget management and allocationAd copy creation, testing, and optimizationSet-up, implementation, and management of pay-per-click campaigns in multiple Oversee Bulk SMS and Email Marketing• Decision making and Analysis on PPC, SEO, SEM SMM• Promoting Skullcandy products in India.• e-commerce Google ads creation, Facebook ads creation and social media page handling. Show less

• Learned new skills and applied to daily tasks to improve efficiency and productivity.• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.• Used coordination and planning skills to achieve results according to schedule.• Learned new SEO, PPC technical skills and implementation.

Managing employee for maximum output via team effort.