Prabhu Kumar Email & Phone Number

Bengaluru, Karnataka, India

Bangalore

Collaborate with business units, group functions and with the members of the country communications team to ensure that marketing and communication activities are in-line with the corporate branding guidelines and executed at the highest quality level.

Bengaluru Area, India

 Managing the marketing activities & launching new products for ensuring optimum product penetration and reach. Handling agency briefing, on ground pre / post launch activities for new products across the country. Defining need-based media budgets within which business operations must be executed. Managing the entire course of events inclusive of concept design, procurement of materials, set design, scheduling, on-site event management, etc.  Handling outdoor planning, events and campaigns in different markets, organizing press and dealer conferences, brand support activities, print, publicity and merchandise material, training of manpower, showroom display and road shows for new products Coordination with various media and event agencies, for activities to enhance brand regularly Conceptualising visual merchandising displays, windows, POP & design of retail outlets for maintenance of a high-end store Image. Preparation of Standard operating systems, pertaining to brand standards and effectively communicating them to various departments and reviewing them periodically

Faridabad Area, India

I was a brand manager at CLAAS from 2009 to 2011, and my primary responsibilities was interacting with Ad agency & Dealers; Brand Management, Digital Marketing, Website Management, New Product Launch; Event Management & Co-ordination; Brand Activation; Sponsorship & Exhibitions; Public Relations & Image Management – Press Releases / Kits, Press Meets; Corporate Communications & Marketing Communications; Sales Promotions; Media Planning –BTL & ATL; POS & Merchandise; Consumer Insights Mapping; Film Production / AVs / Photography – Corporate, Brands, Products.

RESPONSIBLE FOR MARKETING COMMUNICATION (ATL, NEWSLETTER CAMPAIGN), MARKETING ACTIVITIES (BTL), INTERNAL MARKETING (PROMOTIONAL POPS) LAUNCHES OF NEW PRODUCTS, CRM PROGRAMS ETC. REPORTING TO HEAD - MARKETINGKey Responsibilities & Achievements Advertising Responsible for sending creative briefs to advertising agency, and preparing media plan as per the budget Handle all the creative media for any corporate communication for the company and its productsHave successfully designed and executed sales promotional press ad-campaign at pan India level.Designed a strategy media plan in Agriculture Magazines to increase Brand recall and influence opinion leaders about the company and its Products Initiated a new marketing tool - Quarterly newsletter campaign, targeted circulation of 5000 copies this business year, to influence existing customers, internal customers (Employees, Business partners), to attract prospective customers and opinion leaders Event management Responsible for successfully completing of all the marketing events and BTL activities for the company Handled exhibitions - From conceptualization to execution - executed more than 40 events till date (Listed few events for reference)

Responsible for marketing activities (BTL, ATL), Launches of new Model, CRM, CSR programs Reporting to: - Division Head (Marketing).Key ResponsibilitiesEvent ManagementResponsible for successful completion of all the marketing events and launch of the productsAlba (April 07)Gladiator SS variants (August 07)R1 & MT01 (November 07) Auto expo 2008 YZF R15( June 08)FZ 160 ( September 08)Auto car auto show in Mumbai ( November 08) Handling product launches and marketing properties like YAMAHA ROXX and also all the sponsorship regarding college fests as well as corporate social responsibility events.Mall activations and dealer specific promotional activity Organized international shows like Wes Borland show tour to India Sent to Japan to study and initiate marketing campaign in India (Safety Riding Campaign) Sent to Thailand on a business trip to THAI YAMAHA Motors to monitor the product launches and CRM activitiesSent to Vietnam to understand and initiate marketing activities in IndiaCRM ActivitiesFormation of a Gladiator Club so that we may provide our customers :A Platform to interact with dealers & the management of Yamaha. Providing casual interface to the customers and dealers,Coordination with both the Creative as well with the Media Buying Advertising Agencies for the release of all India advertising campaign.Collaboration Negotiated Tie -up with Café Coffee Day with the launch of Alba( Motorcycle variant) Negotiated Tie- up with Casio with the launch of YZF R15 ( Motorcycle variant)Public Relation ActivitiesActivation of the Public Relation Activities, in coordination with the PR agency on a day-to-day basis for all the departments of YAMAHA Motors Ltd.In coordination with the PR agency, developing media strategies to handle media coverage and services -arranging for press conferences.

Leadership Development Programme

Mba, Marketing

Masters of Business Administration from Amity International Business School (2005-2007) SPECIALISATION: Marketing & International Business

Mba, Marketing

Bbm, Finance

New Age Leadership, Organizational Leadership

High School S.S.L.C, Bbm