Lead executive communication & product positioning activitiesManage & streamline communication activities across different teamsEnsure the brand guidelines are followed across different communication platformsStrategize internal communication activities to ensure maximum engagement

 Manage the marketing communication activities and ensure the quality of content for all marketing collaterals - product or service brochures, marketing and sales enablement documents, whitepaper, case study, press release, analyst & thought-leadership reports, PPT, video script etc.  Lead internal and external content strategy in sync with the company's short and long-term goals.  Ensure engaging communication across corporate content platforms – company website, social media platforms, internal and external mailers and event collaterals.

 Responsible for managing communication needs of the Ericsson Consumerlab. This includes consumer insight reports, internal and external communications, executive communication, video script, speaker note and newsletters.  Work closely with the team of market research and data analysts to bring consumer insights to life via written reports supporting different print and online media formats.  These reports of consumer insights help drive Ericsson and its customer actions to fuel growth and identify new opportunities.

 Support IBM Brand and Communications teams in ASEAN, ANZ, Korea and ISA to strengthen their social engagement initiatives.  Lead the team of social media experts, designers and brand system professionals. Manage their day-to-day workflow and facilitate their training needs to build expertise.  Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Assistant Editor of B2B print magazines - BioSpectrum India and BioSpectrum Asia - and the websites.Responsibilities: Manage the content development for print, online and digital versions of the magazines.Coordinate with Reporters for content generation, write special articles, edit copies for print magazines and websites, create concepts for special supplements, manage daily website content updation and create newsletters on a weekly basis.Lead the team of Reporters, Editors, Designers and Product Marketers and ensure that the workflow is uninterrupted and the deadlines are met.

Copy Editor of Yahoo India and MSN India news portals. Responsibilities: Select appropriate news from the agency feeds, edit stories, give catchy headlines and abstracts, and upload them on Yahoo India and MSN India websites.

Content writing, website updation and content promotion were part of my job responsibilities. Article submission and blog posting using keyword and search engine optimization techniques were used to promote company websites. Gained proficiency in content marketing, online content production, SEO, keyword optimization etc.

Part-time Press Correspondent in Kerala for the reputed Tamil magazine group, Vikatan. Considering the merit in my performance during 12-month-long ‘Student Journalist Training Scheme’, I was awarded a Distinction Certificate. During the four years long period as Press Correspondent, I wrote over 200 articles for Ananda Vikatan, Junior Vikatan, Aval Vikatan, Nanayam Vikatan, Chutti Vikatan, Sakthi Vikatan and Pasumai Vikatan magazines published by Vikatan Group. Twelve of my articles were published as cover stories.