Transforming Seba Foods from a regional FMCG company into a continental powerhouse by revolutionizing sales, marketing, and supply chain strategies, fostering team building, driving digital transformation, and creating iconic super brands.

With 22 years of pioneering experience in the FMCG sector, I specialize in diverse categories such as Bakery, Biscuits, Personal Care, Soft Beverages, OTC, Impulse Categories, and Consumer Staples. I am a master in Sales, Distribution, SCM, Business Strategy, Marketing, and Brand Building, with expert knowledge across all distribution channels, including Traditional Trade, Quick Commerce, E-commerce, D2C, Modern Trade, EBO, Exports, B2B, B2G, and White Labelling.Since 2020, I have held… Show more With 22 years of pioneering experience in the FMCG sector, I specialize in diverse categories such as Bakery, Biscuits, Personal Care, Soft Beverages, OTC, Impulse Categories, and Consumer Staples. I am a master in Sales, Distribution, SCM, Business Strategy, Marketing, and Brand Building, with expert knowledge across all distribution channels, including Traditional Trade, Quick Commerce, E-commerce, D2C, Modern Trade, EBO, Exports, B2B, B2G, and White Labelling.Since 2020, I have held C-suite positions and led successful turnarounds for organizations such as Amrutanjan, Mrs. Bectors, Olam International, and PepsiCo.I offer specialized consultancy to:Private Equity Investors: Assisting with data-driven decisions for industry investments.Strategic Planners: Identifying and analyzing relevant markets for expansion.Management Consultants: Providing rapid industry insights to accelerate project execution.Institutional Investors: Offering strategic intelligence for Mutual Funds and Hedge Fund Managers.Startups: Guiding young entrepreneurs with market insights and mentorship to ensure informed, impactful decision-making.My extensive PR and network within the FMCG industry, including strong connections with channel partners and CXOs, allow me to deliver real-time insights that serve clients better.Finally, integrity is my cornerstone—ensuring confidentiality and never sharing data from my current or past organizations. Show less