Responsible for managing the Promotion and Positioning of ORIS Cigarettes (Oriental Tobacco-Dubai) in India.- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term- Planning and execution of all communications and actions on all channels, including online and social media- Assisting with product development, pricing and new product launches as well as developing new business opportunities- Creating and managing promotional collateral to establish and maintain product branding- Managing the budget for advertising and promotional items- Competitor and customer insights analysis- Analysis of sales forecasts and relevant financials and reporting on product sales

• Managing Visibility Platform for North & East India.• Segmentation & Consumer Channel Strategy.• Trade Program Planning.• PPOSM Innovation, Designing and Development.• Working closely with regional sales team for planning, analysis, implementation & controls of Trade Programs and PPOSM activities in the region.• Work on OB/LRP numbers for Year 2013-2015 Sales Plan.

•Maintaining and Monitoring Sales Budgets for Sales Team (India and Nepal).•Designing & Implementation of various MIS Reporting systems for Sales Team.•Data Analysis for Regional Sales Teams PAN India.

•Data Analysis for Channel Sales Teams PAN India.•Assisting National Sales Head in Target Setting for Regional Sales Teams.•Closely working with the Regional Sales Team for Competition Pricing. •Coordinating with Korean Headquarters for Price negotiations on B2B Deals.

•Responsible for all the Data Analysis for Corporate Sales Team (Delhi Circle).•Gross Adds, Net Adds, Churn, Zero Usage, Bill Plan, ER and ARPU Analysis on Monthly and Quarterly Basis for Corporate Sales.•Measuring Circle’s overall performance in acquisitions & revenues with the annual operating plan. Reporting the deviations between Planned & Actual performance for correction to the respective department.

Primary Responsibility involves Audits and Reconciliation Activities for Delhi Postpaid Customer Base.