Pradeep Kumar Email & Phone Number

Muscat Governorate, Oman

Gracia, an interior and contracting company rendering high-end 'design and build' services for various business industries along with a luxury range of products related to interiors and furnishing for residential customers. My role is very wide handling from day to day sales and marketing needs to development of long terms strategies to meet company growth objectives and customer experience. • Responsible for Product Management and Marketing, driving for sales revenue and profit growths.• Develop digital channel, strategies and targeted multi-channel marketing programs for Gracia that help them successfully build profitable, long-term relationships with their customers• Develop marketing collateral, managing social media, sales tools and product trainings and work seamlessly with marketing communications to ensure successful product launch.• Lead and manage all product and service category teams responsible for different product and services lines for competitive product portfolio, effective positioning and selling. • Drive product roadmap and planning. Set strategy and execution plan in line with business strategy and financial goals.• Initiate NPIP (New Product Introduction Process) through project management and cross-functional teams and follow through the process to ensure realization of product performance, sales revenue and profit targets.• Provide product related supports to sales on project tenders to increase win rate.

- Developing annual communications strategies, provide a detailed quarterly activity plan and ensure that all communications are in line with the agreed strategy.- Liaisoning with external agencies for advertising and the use of the media, including outdoor press, TV, radio, online and joint activities with dealers and partners.- Maintain & update the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services- Develops ATL, BTL & communication material for offers and promotions, in line with requests from Proposition Management.- Manage the annual Marcom budget, split it properly on projects, and follow it up to avoid any over spending.- Own the roadmap budget for the social media tools in use on the Company’s sites, directing social media tool integration- Create, launch and implement a comprehensive, targeted, and sustainable communications program that supports Nawras' mission- Create and execute large scale, web-based campaigns to expand awareness and align resources for Nawras- Create and execute an internal and external communications strategy- Develop Direct Marketing strategy on annual basis and in close liaison with SalesMajor achievements:1. Re-branding: Nawras to Ooredoo2. Introduced Geo-Analysis and Geo-Marketing first time in the company3. CSR, green-initiatives by replacing plastic bags with recycled paper bags in stores4. Introduced ‘Marketing Development Fund’ program for sales channel5. Innovate and developed a self automated Movable Kiosk – project worth $150k6. Launched WiMAX, home-fixed services and products first time in the country7. Started Door-to-Door selling for WiMAX and increased sales above AOP by 20%

With emerging responsibilities of sales in to my key role of marketing at Ooredoo, currently I am providing leadership in Trade Marketing as an effective coordinator between sales and marketing, responsible to develop, communicate and implement channel marketing strategies that are aligned with the overall business strategy for achieving targeted sales plans, Market Share gains and brand values by providing consistent customer experience for the respective products and services category through effective trade and dealers/distribution activation plans besides rolling out many projects of Geo-Marketing, digital marketing, and Direct-Marketing as additional responsibilities. I am handling a broader products and services portfolio ranging from Mobile to Fixed for consumer and business.♣ Managing marketing campaigns from start to measuring ROI♣ Managing trade fairs, exhibitions, events & sponsorships to leverage sales & marketing cost ♣ Develop digital strategy and targeted multi-channel marketing programs for clients that help them successfully build profitable, long-term relationships with their customers♣ Define sales channel roadmap for sales and marketing activations quarterly/yearly ♣ Lead in roll-out of national level Trade Marketing programs (Promotions, Experience Zones, Demonstration, Sell-out activities) ♣ Designing and Executing sales centric Direct Marketing Campaigns; Events; Road shows, Door-to-Door selling, Direct Mailing etc.♣ Drive In-store Retail Visibility- Merchandising – conventional to digital MarCOMM♣ Develop and execute new product launches including placement planning, product training, trade events, and marketing communication♣ Support Sales in development of dealers and distributors capability by providing sales support tools; Geo-Marketing and Direct Marketing♣ Front-end non-conventional channel development & new business initiatives

This organization is a reputed media house in India; publish leading english daily newspaper, 'The Times of India'. It was here that I got a firm understanding of cross-functional teams and handling projects at various level. I was in-charge of creative and production process i.e. development of designs and strategies, production management, quality management, portfolio management, managing a team of designers, photographers, and infographics. I was working closely with marketing and branding team to sharpen my marketing skills in communication and branding, as I was involved in all campaigns, promotions and offers activities. The privilege was to work with the team to launch "Times Now", the english 24/7 news channel in India.

This was my first leap into the business and corporate world. During this period I was lucky enough to work with a team environment to carry out full range of advertising functions and got in-depth knowledge of marketing, advertising and media. I was assisting to my director in managing a portfolio of projects for the account & dealing with all aspects of a campaign as well contributing in the brainstorming session & research for the creative department. My role was extremely broad, ranging from design development to client servicing to creative process and strategies to executions. I proved myself to be an all rounder, but with a passion and flare for creativity and innovations.