Paid Media Executive
Current- Responsible for handling the entire media mix covering the primary business objective of Acquisition,spread across digital channels (Google & Facebook) with ~3cr budget Quarterly spends.
- Analyzing performance on day to day basis and deep diving in key metrics to identify areas of improvement and to bring in efficiency.
- Responsible for day to day execution and strategies with a data driven approach.
- Creating Dashboards and Trackers to analyze daily, weekly and monthlydata.
- Formulating monthly and quarterly plan.
- Develop RFPs, final performance plan by checking summaries and campaignmeasurement where necessary.