Design, integration and management of ebusiness programs (website, EDI and app) delivering digital sales growth. Scope, design, build and release of new website platform to consolidate existing offering to a single, supported solution. Managing change in digital landscape with internal and external stakeholders to successfully transition users off old web platforms with minimal customer disruption and churn. Internal training programs across all functional teams including sales, customer care, category, trade centres, finance, and supply chain to ensure end to end understanding of digital solutions and the associated benefits related to each respective function. Digital reporting using Google Analytics and BI platform to ensure meaningful insights are available on demand within the business to leverage further digital sales growth and drive continued improvement of our solutions.User experience design and continual development of website and customer portal to support businesses requiring tighter procurement controls. Project managemment of digital solution design and functional enhancements. Development of internal support structures across both website and EDI solutions. Improved customer evaluation strategies to ensure better alignment with customer procurement process, on boarding requirements and post sales support. Guiding ongoing optimisation of website content and design to improve organic search and internal site search. Improving user experience making it easier and more efficient for customers find what they are looking for, complete their transaction, have their order delivered where they need in a timely manner, pay and report on their orders.

Marketing management, leadership, strategy, and delivering sales growth. Brand management, design (including product design, logo, product packaging), sales support materials and go to market strategies for our house brand products and services portfolio. Management of annual product catalogue design, supplier support, catalogue build and market release. Developed sales tools, sales initiatives and conducted monthly sales team training programs. Developed print and digital marketing resources with support programs to capitalise on data and automation to drive communications, advertising and promotions, and to increase overall internal and external customer engagement.

Developed and managed annual marketing plans and strategies for the ICONZ Group of companies brands - ICONZ, Freeparking, Webfarm and 2day.com. Successfully launched cloud computing services targeting the B2B segment by increasing demand for physical server and cloud based hosting solutions for our newly built data centre facility.

Planning and execution of the communications road map.

Market research identifying potential for new products and services. Competitor analysis.

Web design consultancy and web management.

Design principles, web basics, advanced web building, multimedia web authoring, techniques for creative thinking.