Pragya Sharma Email & Phone Number

Singapore

Singapore

Fenty Beauty (Kendo - Sephora SEA)

Mumbai

Mumbai, Maharashtra, India

• Strategic Leadership:
• Category Expansion: Achieved 35% YoY revenue growth in FY23 via launching and expanding three sub-categories.
• Process Implementation: Designing and implementing data-driven stewardship and reporting processes.
• Luxury Portfolio Lead: Overseeing the luxury portfolio for the launch of first-ever physical retail store and Tata CLiQ Palette app launch (newly launched beauty-focused app).
• Partnership Initiatives: Driving strategic partnerships within Tata group and external brands (Vistara Airlines x YSL fragrances, Skincare x Taj Hotels, Amex, Audi), generating 22% category revenue increaseCategory.
• P&L Management: Heading the P&L for 255 brands with yearly revenue of over USD 6.5M.

Mumbai, Maharashtra

• Omnichannel Brand Management:
• P&L: Managed 22 international brands, achieving USD 25M annual revenue and 25% YoY growth, and enabled 4 brands to reach their highest-ever Nykaa revenue.
• Brand Launches: Led marketing, pricing strategies, and assortment planning for the India launch of 5 global brands, generating USD 6M in combined annual revenue.
• Data Analytics: Monitored brand performance, trends, and P&L metrics for data-driven decision-making.
• Sale Events: Orchestrated high-impact sale events each generating over USD 0.3M. Achieved a remarkable 5x sales increase for the portfolio during these events.Brand Strategy and Marketing:
• Localized Campaigns: Led millennial-focused campaigns, elevating brand awareness for international brands in untapped Indian markets.

Milan Area, Italy

• Strategic Buying and Planning: Managed a USD 2.4M business across womenswear, apparel, handbags, and footwear for a diverse portfolio of 60+ luxury brands achieving 72% sell-through rate.
• Financial Planning: Spearheaded OTB planning, discount planning, stock liquidation, and promotions, ensuring top-line and bottom-line targets were met while achieving planned targets and sell-through.
• Market Research and Supplier Negotiations: Conducted gap analysis of national and international markets, negotiating with suppliers for pricing and payment terms to optimize purchasing decisions.

Milan Area, Italy

• Buzzoole is an influencer marketing tech. and services company that automates, manages and measures investments with influencers via its cutting-edge AI technology and exclusive collaboration with Nielsen to measure.
• Conducted market research and developed a campaign proposal for a social media campaign worth £40k with a Swedish conglomerate client
• Played a pivotal role in meeting the desired reach of 2 Million consumers for a social media campaign for Baby Dove (Canada)
• Facilitated more than 800 influencers to get on board to work with Buzzoole
• Directly worked with the Head of Operations on day to day responsibilities like influencer scouting, social media strategy, and campaign management

Bengaluru Area, India

• Data-Driven Demand Planning: Leveraged data analytics for accurate demand planning, integrating statistical forecasts with market insights to capture growth trends and seasonality.
• Robust Reporting: Gathered stakeholder requirements and developed 25+ comprehensive reports and dashboards saving 15+ hours per week for key stakeholders.

Bengaluru Area, India

As a curricular intern during bachelors, I worked as a supporting analyst with the Logistics and Distribution Team (Global Supply Chain) on developing the Corporate Plan for 2016.Offered a full-time role with the company based on performance in the internship.

Master In Fashion Management

Master in Fashion & Luxury Management is a multi-disciplinary program designed in collaboration with top fashion companies, luxury brands.

Digital Marketing

One of the 40 women selected across India for a 4-month intensive digital marketing program by Google, ISB and HUL. Trained in digital.

Bachelor Of Technology (B.Tech.), Chemical Engineering

• Member of E. Cell H.B.T.U. (Entrepreneurship club of H.B.T.U) • Volunteer for "Make A Difference" (Non Profit Organisation) • Member of.