Pragya Verma Email & Phone Number

- Leading product development for Goals - a US market based portfolio product- Leading growth initiatives for Appreciate investment app

Helping product, design, marketing, and sales teams with deep user insights to make better decisions faster.1. Creating & aligning on research roadmap with Product, Design, Customer support teams, & the senior leadership2. Defining research processes in collaboration with Product & Design Teams3. Evangelising research & helping designers to up-skill and do usability research on their own4. Creating research plans and aligning with stakeholders5. Conducting end-to-end research studies including foundational and evaluative research using methods like in-depth interviews, moderated & unmoderated usability studies, surveys, and quantitative data analysis6. Sharing actionable insights in the form of decks, SOPs, user journeys, and service blueprints7. Evangelising customers' cause across the organisation in collaboration with customer support team8. Analysing business metrics and customer support data for creating visibility on sign-up and transaction numbers across organisation to inspire action

Bengaluru, Karnataka, India

- Conducted foundational research to optimise expenditure for a partner acquisition program by uncovering power-user profiles and recommending alternative ways of acquisition.- Led post-launch feature evaluation study of a savings feature which increased the adoption by 20%.- Led user empathy programs in the organisation and conducted 40+ user connect sessions for more than 95% of the organisation’s workforce.

Bengaluru, Karnataka, India

- Conducted usability studies to gather early insights for 10+ feature prototypes.- Improved the tele-calling customer support processes by creating service blueprints - Reduced churn of users by uncovering the underlying reasons for it and identifying ways to mitigate them.

Bengaluru, Karnataka, India

- Uncovered the attitude and behaviours of blue-collar workers towards workings on multiple delivery platforms- Recruited participants and conducted user feedback sessions to gain insights on product design quickly.- Conducted 20+ user-connect sessions to build user empathy in the organisation.

Bengaluru, Karnataka, India

Worked on a study inspired by Cognitive Behavioral Therapy to understand the effects of loneliness among women migrant workers, where I :- programmed high-frequency checks for survey data- analyzed the data and prepared a report on findings that were used to drive decisions- conducted interviews and collaborated with the field team for data collection

Lucknow, Uttar Pradesh, India

Conducted a study analyzing the impact, challenges, and prospects of NABARD’s Skill & Enterprise Development programs on the livelihoods of women-SHGs in 4 districts of Uttar Pradesh, interacting with 165 women from 31 SHGs, and 7 Project Implementation Agencies (PIA)- Conducted multiple focus group discussions with women entrepreneurs to bring out their perspectives on the social and economic impact of the programs- Conducted in-depth interviews with Project Implementing agencies- Collaborated with various government and non-government stakeholders during the fieldwork- Presented a comprehensive report highlighting the challenges in order to drive decision-making- Suggested a possible way forward for these programs

Chennai, Tamil Nadu, India

Studied the General Scenario of Education in Underprivileged Families during the COVID-19 Pandemic as a part of the internship- Coordinated with the field team to survey the afterschool centers and the families of under-privileged children in 2 localities covering 80+ households and 100+ school-going children

Chennai, Tamil Nadu, India

Trained in Business Intelligence tools (like SSMS, Python, MySQL) and agile methodology, I went on to work with the Data Engineering team where I :- Performed data transformation and loading for the daily processing of high-priority data using SQL.- Automated the process using Azure Data Factory, saving about 90+ person-hours monthly and minimizing stale data reports.I had the opportunity to work with a driven and supportive team, collaborate with people from diverse geographical locations, grow professionally, and celebrate festivals and cultures I didn't know much about.

Master Of Arts, Development Studies

Bachelor Of Technology - Btech, Electronics And Communications Engineering

High School Diploma