Pragya Verma

Pragya Verma Email and Phone Number

Product Manager | Growth | Qualitative & Quantitative research | Strategy @ Appreciate
chicago, illinois, united states
Pragya Verma's Location
Bengaluru, Karnataka, India, India
About Pragya Verma

I'm a product manager with a strong foundation in user research, a lifelong learner, and someone who approaches challenges with curiosity and empathy.My journey began with understanding people's lived experiences and translating those insights into actionable strategies. Over the years, I’ve honed my ability to bridge user needs and business goals, driving impact through product innovation and stakeholder alignment.With expertise in qualitative and quantitative research methodologies, I thrive at the intersection of strategy, technology, and human-centered design. I believe empathy is not just a phase in product development—it’s a transformative force that shapes better products, organizations, and individuals alike.I have experience working in Fintech, Logistics, and Livelihood sectors. My work includes leading the development and successful launch of products and features, driving measurable business impact such as increased market penetration and user adoption. I excel at managing cross-functional teams to deliver projects, implementing customer feedback loops that enhance satisfaction, negotiating partnerships to expand functionality, and aligning product roadmaps with business goals. Feel free to reach out if you'd like to chat about product management, research, or creating meaningful user experiences!

Pragya Verma's Current Company Details
Appreciate

Appreciate

View
Product Manager | Growth | Qualitative & Quantitative research | Strategy
chicago, illinois, united states
Website:
ppreciateinc.com
Employees:
3
Pragya Verma Work Experience Details
  • Appreciate
    Product Manager
    Appreciate Aug 2024 - Present
    - Leading product development for Goals - a US market based portfolio product- Leading growth initiatives for Appreciate investment app
  • Appreciate
    User Research Strategist
    Appreciate Apr 2024 - Sep 2024
  • Appreciate
    Ethnographic Customer Strategist
    Appreciate May 2023 - Mar 2024
    Helping product, design, marketing, and sales teams with deep user insights to make better decisions faster.1. Creating & aligning on research roadmap with Product, Design, Customer support teams, & the senior leadership2. Defining research processes in collaboration with Product & Design Teams3. Evangelising research & helping designers to up-skill and do usability research on their own4. Creating research plans and aligning with stakeholders5. Conducting end-to-end research studies including foundational and evaluative research using methods like in-depth interviews, moderated & unmoderated usability studies, surveys, and quantitative data analysis6. Sharing actionable insights in the form of decks, SOPs, user journeys, and service blueprints7. Evangelising customers' cause across the organisation in collaboration with customer support team8. Analysing business metrics and customer support data for creating visibility on sign-up and transaction numbers across organisation to inspire action
  • Vahan
    User Researcher
    Vahan Oct 2022 - Mar 2023
    Bengaluru, Karnataka, India
    - Conducted foundational research to optimise expenditure for a partner acquisition program by uncovering power-user profiles and recommending alternative ways of acquisition.- Led post-launch feature evaluation study of a savings feature which increased the adoption by 20%.- Led user empathy programs in the organisation and conducted 40+ user connect sessions for more than 95% of the organisation’s workforce.
  • Vahan
    User Research Consultant
    Vahan Jul 2022 - Oct 2022
    Bengaluru, Karnataka, India
    - Conducted usability studies to gather early insights for 10+ feature prototypes.- Improved the tele-calling customer support processes by creating service blueprints - Reduced churn of users by uncovering the underlying reasons for it and identifying ways to mitigate them.
  • Vahan
    User Research Intern
    Vahan Apr 2022 - Jul 2022
    Bengaluru, Karnataka, India
    - Uncovered the attitude and behaviours of blue-collar workers towards workings on multiple delivery platforms- Recruited participants and conducted user feedback sessions to gain insights on product design quickly.- Conducted 20+ user-connect sessions to build user empathy in the organisation.
  • Good Business Lab
    Research Intern
    Good Business Lab Nov 2021 - Jan 2022
    Bengaluru, Karnataka, India
    Worked on a study inspired by Cognitive Behavioral Therapy to understand the effects of loneliness among women migrant workers, where I :- programmed high-frequency checks for survey data- analyzed the data and prepared a report on findings that were used to drive decisions- conducted interviews and collaborated with the field team for data collection
  • Nabard - National Bank For Agriculture And Rural Development
    Research Intern
    Nabard - National Bank For Agriculture And Rural Development May 2021 - Jul 2021
    Lucknow, Uttar Pradesh, India
    Conducted a study analyzing the impact, challenges, and prospects of NABARD’s Skill & Enterprise Development programs on the livelihoods of women-SHGs in 4 districts of Uttar Pradesh, interacting with 165 women from 31 SHGs, and 7 Project Implementation Agencies (PIA)- Conducted multiple focus group discussions with women entrepreneurs to bring out their perspectives on the social and economic impact of the programs- Conducted in-depth interviews with Project Implementing agencies- Collaborated with various government and non-government stakeholders during the fieldwork- Presented a comprehensive report highlighting the challenges in order to drive decision-making- Suggested a possible way forward for these programs
  • Chudar
    Research Intern
    Chudar Dec 2020 - Jan 2021
    Chennai, Tamil Nadu, India
    Studied the General Scenario of Education in Underprivileged Families during the COVID-19 Pandemic as a part of the internship- Coordinated with the field team to survey the afterschool centers and the families of under-privileged children in 2 localities covering 80+ households and 100+ school-going children
  • Infosys
    Business Intelligence Engineer
    Infosys Jul 2018 - Nov 2019
    Chennai, Tamil Nadu, India
    Trained in Business Intelligence tools (like SSMS, Python, MySQL) and agile methodology, I went on to work with the Data Engineering team where I :- Performed data transformation and loading for the daily processing of high-priority data using SQL.- Automated the process using Azure Data Factory, saving about 90+ person-hours monthly and minimizing stale data reports.I had the opportunity to work with a driven and supportive team, collaborate with people from diverse geographical locations, grow professionally, and celebrate festivals and cultures I didn't know much about.

Pragya Verma Education Details

Frequently Asked Questions about Pragya Verma

What company does Pragya Verma work for?

Pragya Verma works for Appreciate

What is Pragya Verma's role at the current company?

Pragya Verma's current role is Product Manager | Growth | Qualitative & Quantitative research | Strategy.

What schools did Pragya Verma attend?

Pragya Verma attended Tata Institute Of Social Sciences, National Institute Of Technology Srinagar, St. Anthony's Senior Secondary School.

Who are Pragya Verma's colleagues?

Pragya Verma's colleagues are Diya Bapna, Kundan Munda, Kunal Rana, Soumitra Talnikar, Gaurav Khinvsara, Akshaj Anand, Umesh Upadhyay.

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