Prashant Hegde Email & Phone Number

Bangalore Urban, Karnataka, India

Building a High Performing Product Marketing Team in Inida, focusing on the Product Marketing, Technical Marketing, Digital Marketing area.As a OPM Leader currently focussing on improving the market presence for the MathWorks products using Market Research & Analysis, Product Launch Analysis, Customer Success , SEO,WSM, Social Media promotion, Product Demos, Product Collaterals, Reference Examples, Marketing Data Analysis , Social Media Data Analysis, Product GAP analysis, Messaging, persona analysis,Campaigns, GTP/GTM

Inida

• Driving Customer Success in Enterprise Customer Accounts
• Delivery of Products and Services to priority automotive Engagement & Responsible for formulating and implementing the strategy
• Delivery planning for the all technical and strategic activities & to achieve the Business plan targets
• Ensuring customer delight through measurable business results
• Help Engineers to adopt the Model Based Design methodlogy for SDLC
• Managing the account specific programs, Projects and Delivery.
• Customer Focus & Customer Success, Automotive Industry - Priority accounts
Leading the Enterprise Account Management, Strategy, Plan Development
for Key Automotive business accounts globally.
• Leading the Product and Services Delivery to Key Enterprise Accounts
• Managing Software Program & Project with team members contributing from
different locations.
• Developed and expanded Customer Relationship globally.
• Delivered projects in Electrification, BMS, ADAS/AD, ISO26262/ASPICE,
Software Development and Verification Validation area.

********Process Focus Areas*********
ISO26262 Process,Functional Safety, Automotive SPICE
AUTOSAR (Classic & Adaptive) Development
System Architecture & Engineering
Model Based Design & Development & Verification Validation

********Technology Focus Areas*********
Electric Drives - Battery Management Systems, Vehicle Control, Motor Control, Charging & EV Supply Units
ADAS - Line Keep Assist Systems, Emergency Braking , Sign Recognition, Driver Monitoring, Vehicle control
Automated Driving - Simulation and Deployment
Driver Information - Clusters, Domain Controllers, Cockpits, Infotainment Systems

Data Science ,Vehicle Fleet Data Analysis, Deep Learning, Artificial Intelligence, Reinforcement Learning, Image Processing,Natural Language Processing, Diagnostics

Bengaluru Area, India

• Heading the BMS and VCU Application Software department• Product Development and Delivery using Model Based Design Method forthe ASIL C level AUTOSAR software for battery electric vehicles [BMS andVCU].• Established the Polarion based ALM Process for the application softwaredevelopment house to monitor the status and backlogs automatically & toimprove the efficiency.• Defining the System Architecture and leading the System engineeringactivities for Electric Vehicle Systems [BMS and VCU]• Supplier Management, People Management, Stakeholders ManagementElectric Vehicles (EV),Battery Management Systems (BMS), Vehicle Control Unit (VCU)- Setting up the MBD development team: - People hiring & Forecasting, Management, tool chain selection, training proposals, defining the MBD Road map for different vertical -Requirement team, System Team, Plant modelling team, HIL team.- Development and Delivery responsibility for all the MBD program using AUTOSAR/MBD architecture, using TL/EC methodology. Defining the tool chain, optimizing the tool chains usage.- Implementation & Roll out of Requirement Engineering process, Software Development using MBD process- Implementation & Roll out ofALM based process for SW Development - Rolling out the ASPICE Process for the Software Development- Defining the process, requirements and work products for the ISO26262/ASIL C & QM based software development using Model based design methods.

Bangalore

• Product Development and Delivery using Model Based Design Method forthe ASIL C level AUTOSAR software for Battery Management Systems• Defining the System Architecture and leading the System engineeringactivities for Battery Management Systems• Development of Battery SOX algorithms, validation and delivery.• Code generation customization activities• Development of Motor Control system and software architecture• Data dictionary customizations - DD to System Composer • Leading the team of Software Engineers to deliver the projectsSoftware Development for the Automotive embedded systems, Service and Product Marketing for the target market, Customer specific Solution Proposals ,Project and Customer Acquisition, Customer project/program Management, Customer Relations Management, cost and effort Estimations, delivery management .Leading the MBD development team.Created Solutions using Model Based Design for AUTOMOTIVE ,AEROSPACE, DEFENSE Industry, that involves Requirement elicitation, Requirement Modelling, Model Implementation, Automatic Test Generation , Model Verification and Validation, Code Generation,Code Verification and Formal Verification and Validation, MIL,SIL,PIL,HIL Testing using Different tools coding using C and m scripts and automation with Perl and python.Development Test using CANOE , CAPL Scripts, Trace32 Debugger.Tools used: MATLAB, SIMULINK, STATEFLOW, TARGETLINK, MXAM, POLYSPACE, EMBEDDED CODER, SUMULINK V&V, EMBEDDED TESTER/SPECIFIER/VALIDATOR,TPT, Vecor Cast, CANOE, TRACE32.REDMINE, MS-Project.Focus Area : Domain and Functional Control Software Development for Electric Vehicles, Battery Management Systems (for Micro-HEV, Pure-HEV, PHEV, EV)Automotive Industry , Aerospace and Defence Industry

Bangalore

• Driving MBD technology activities in the areas of model based design tools Matlab, Simulink, Stateflow, Autocode generation and Verification and Validation for Automotive, Aerospace and IEM industries.• Software Development using Mathworks tools,Product presales ,marketing for the target market, Customer specific Solution Proposals ,Pilot project/programm Management, Customer Relations Management, Customer specific delivery management.• Engaged with many Automotive, Aerospace, defense organizations anddelivered the technical consulting project on Model based Design and V&V,MIL, SIL, PIL testing’s, Auto Code generation, AUTOSAR, Automatic Testgeneration, Test Authoring, implementing MAB or MISRA compliancesoftware, tools and workflow customizations and automations with respect toMathWorks products and integration with 3rd party products.• Developed customized solutions for display HMIs using MATLAB Guide andAltia/EB Guide/GL Studio/CGI Studio Design tools and interfacing withMathWorks Environment.• Developed the applications based on Computer vision and imageprocessing for the automating the testing process of graphical displays, forcustomer reactions and feedback analysis, for ADAS simulation anddevelopment.• Customized and automated the Tools and workflow using Design verifier,Verification and Validation, Embedded coder for requirements of AUTOSAR,MISRA 2012, ISO, DO178B/C, DO331, DO 330 using MATLAB Programminglanguage.• Developed the solutions for MIL, SIL, PIL testing, S-function creation andcoverage analysis and integration with third party tools like vector cast, Bullseye, LDRA.• Developed the customized target support packages, library blocks for TIC2000/TI C6748 based code generation and debugging and testing,profiling of the code. Developed the target support packages for the IBISAMI and delivered the solutions to customer on the code generationprocess.

Bangalore

Model-Based Design, Model VnV, Code generationC- Programming, Unit TestingSystem and Functional Testing, Pre Integration TestingDriver Information Systems, Instrument cluster, Infotainment systemsAirbag Control SystemFunction and Algorithm Development SpecialistSystem Test, Functional Test, and Test Automation SpecialistRequirement Manager - Requirement Team Lead RTRT Unit Testing platform ( for NA, EUROPE, JAPAN, INDIA) - Team Lead Data Security Partner - Team LeadProject Quality AnalystOn-site coordinator - Germany

Bengaluru Area, India

Model based design, Embedded programmingSystem testing, Unit testing, Instrument Clusters, Power Steering

Bengaluru Area, India

Model based design, Embedded programmingUnit testing, Engine Management Systems

Master Of Business Administration (M.B.A.), Executive Pgdm

Activities and Societies: Marketing and StrategyBusiness Analytics, Market Research, Optimization Analytics (Prescriptive Analytics).

Master Of Science (M.S.), Software Systems

Activities and Societies: BITS Pilani Work Integrated Learning Programmes

Bachelor Of Engineering (B.E.), Telecommunications Engineering

Puc, Pcmb

Process - Methods- Tools, Technology And Software

Activities and Societies: Industry Standards and Process : ISO26262/ASIL, AUTOSAR, MISRA,ASPICE,AIS Standards/ DO178 , DO331, CEMILAC.