Prakash Gupta Email and Phone Number

CUSTOMER EXPERIENCE STRATEGY & DESIGN :Accomplished NNG certified UX professional with a passion for balancing customer experience with business goals. Collaborated on establishing visionary customer experience roadmaps and successfully curated two groundbreaking Digital Apps from inception. Managed end-to-end customer experiences for 7 B2C products across various touch points, delivering elevated customer satisfaction and loyalty. Expertise in omnichannel experience design, optimizing eCommerce, onboarding, account management, and support to foster a 'Contact Less Experience' for enhanced convenience. Adept at defining human-centric product propositions in close partnership with stakeholders. My unique selling proposition lies in my ability to harmonize customer needs with strategic business objectives, driving success and customer loyalty.In my current role, I lead the Customer Experience/UX offering for Accenture Sales & Consulting- GN Song practice.CUSTOMER VALUE MANAGEMENT : Experienced professional with a strong track record of driving revenue growth and customer engagement through data-driven strategies. Instrumental in conceptualizing and implementing a highly effective product recommendation engine, targeting 7.6M customers across 16 segments, resulting in a remarkable 10% increase in product subscriptions. Collaborated cross-functionally to deploy a dynamic Next Best Action product, empowering call-center agents to present tailored offers in real-time, contributing an additional $2M in revenue. Adept at utilizing A/B testing methodologies to identify ideal offers for customer segments while minimizing discounts. My ability to harness data insights and collaborate seamlessly with teams ensures strategic, revenue-boosting outcomes for businesses.

Experienced marketing professional with a strong foundation in the telecom industry, recruited under the prestigious Idea Young Leadership Program. Demonstrated expertise in handling Marketing Prepaid U&R for high-impact circles, including MP (Leadership Circle) and Mumbai Circles.My role involved revenue planning, where I meticulously designed campaigns to achieve target revenue, and conducted ongoing trend analysis to identify areas of improvement and take proactive actions.I excelled in customer segmentation, effectively managing and monitoring various customer segments to maximize revenue. Through in-depth analysis of ARPU, MOU, recharge patterns, zero usage instances, seasonality, and calling patterns, I identified opportunities for interventions and tailored offerings.Contributing to new product development, I studied customer behavior and preferences to design, configure, test, and successfully roll out sharper offerings, catering to both the open market and segmented subscribers. My role also entailed planning 360° promotions for product launches, collaborating with the marcom team to ensure an impactful rollout.With a focus on energizing trade engagement and communication, I employed product-related schemes to capture incremental market share and communicated product benefits regularly.

Member of Alumni Committee.