Prakash Kumar Email & Phone Number

Pune, MH, IN

Pune, Maharashtra, India

• Currently member of India marketing leadership team and heading the vertical for Pricing, Analytics and Market Insights. Responsible for delivering profitable market share growth for India Crop Protection business
• Delivering pricing and profitability for one of the largest & fastest growing Crop Protection portfolio
• Value-based pricing for NPIs to improve profitability & market penetration
• Dynamic pricing to mitigate delivery risks and capture seasonal opportunities to improve profitability
• Designing & executing channel incentivization program to drive growth
• Leading market & consumer insights generation - primary & secondary

Pune Area, India

• With change in APAC operating model, given India role with additional responsibility of business analytics:
• Robust portfolio pricing & dynamic price opportunity capturing to drive business growth
• Understood complexity of existing pricing policies and worked extensively with cross functional teams to implement simple fit-for-purpose pricing & discounts/rebates policies to drive business growth
• Conducted customized workshops & trained entire Division Leadership team on Pricing & CT concepts for the 1st time along with sharing with them comprehensive CT Tool Kit
• Developed simplified and customized Value Map Tool for India & on-boarded entire portfolio team for driving value pricing approach
• Designed & successfully executed a comprehensive monthly business performance dashboard for key stakeholders - impacting the way data was seen and shared by teams

Pune Area, India

• Led pricing and profitability delivery for ~$0.5B Business of South Asia business across Crop Protection, Field Crops & Veg seeds in four countries (IN, PK, BD & SL):
• Designed & implemented differentiated commercial terms (with customer & portfolio segmentation) for India to drive strategic priorities - fighting generics, creating space for NPI growth & “Pay for Performance”
• Implemented price-volume trade-offs in key struggling brands: 4 Mid-Tier Brands & strategic brands
• Initiated dynamic portfolio pricing & in-season price opportunity capturing to mitigate CoGS impact
• Streamlined pricing structure and ways of workings for co-marketing business - a high potential business
• Delivered multi-million dollar yearly savings through rebate rationalization & need based rebates in season

Pune Area, India

• Role expansion with additional assignments and more responsibility in delivery of CP+SE businesses
• Driven Syngenta businesses transition to new GST on 1st July 2017 with minimum interruption
• Designed customized non-recourse financing program for Syngenta channel partners by working closely with different stakeholders - internal teams & banks
• Lead - FUSIFLEX Liquidation Project: Area wise campaign activity planning, Daily MDO wise liquidation tracking through SMS/App based tool and delivered 12X liquidation growth vs last year
• Lead - key brands campaign planning and business delivery project: Working collaboratively with Product Managers, ZSMs & Campaign Leads driving business for 8 key brands of each Zone
• Integrated Business Planning System Rollout: Ensured successful migration to and rollout of Integrated Business Planning (IBP) system for demand management of CP business

Pune Area, India

• Brought in to improve forecast accuracy & reduce demand-supply mismatches for India CP business (150+ SKUs & 50+ RSMs). Within quarter, given dual responsibility of Sales Strategy & Execution Lead for ICS business and.
• Member GTM Strategy team & GTM Strategy Pilot Lead: Successfully delivered GTM pilot in Gujarat
• Driven strategic initiatives like 'Organization Design & Sizing', 'Special Squad'.
• Country and Commercial Units budgeting and resource planning
• Successfully driven Country Commercial Leadership forum for driving monthly business delivery
• Co-led yearly top customers and team engagement programs of Syngenta

Ujjain Area, India

• Lead team in Malwa Nimad Region (West MP) for Speciality crops (Cotton, Soybean & Pulses) under tight function cost and trimmed portfolio:
• Complete turnaround of low motivated team to a performing team
• Delivered exceptional performance of 37% growth over budget & 63% growth over last year under challenging climatic conditions (Kharif) & Crop Shift (Rabi)
• Consistently appreciated as one of the best regions in India for timely team guidance & excellent campaign reporting through out the year
• Improved business quality: Strategic Brands growth 43% over budget with overall sales return less than 1%

Pune

• Started with intensive field experience in different parts of Maharashtra and later worked on multiple exciting projects:
• ICS SMART Key (A tablet based android application): Based on field learning, conceptualized, build from scratch and successfully delivered pilot for this CRM tool which integrated knowledge and solutions available in.
• Sales Incentive Payouts: Worked on sales incentive payouts for 3 Countries (IN, PK & BD) in co-ordination with HR, Commercial and Finance teams of respective countries
• Campus Engagements: Led multiple initiatives to improve campus visibility & branding of Syngenta at leading B-Schools

Elected student representative for the PGP-ABM batch. Responsible for coordinating between students and PGP-ABM Office on all academic matters. Introduced bidding process for courses distribution for the first time in PGP-ABM & conducted three rounds of successful courses bidding

Mumbai Area, India

Project - "Agricultural Machinery Entry Strategy". Received Pre-Placement Interview(PPI) OfferExploratory primary market research for non-organised farm machinery industry (excluding tractors) across 9 states in 20 cities of India. In-depth interviews with farmers, manufacturers, agricultural universities and key influencers to identify purchase drivers.

Bihar

• Entrepreneurial experience of running family business of Field Crop Seeds, Vegetable Seeds and Crop Protection Chemicals retailing to enable its successful transition from one line of business to another
• Worked shoulder-to-shoulder with family at tender age to transform a struggling business
• Managed retail counter of seeds and pesticides for 5 years – sales planning, providing customized solutions to farmers on daily basis, inventory management and dealing with suppliers etc.
• Excelled in both academics & shop - secured 1st position in school out of 339 students (10th Board)

Post Graduate Programme In Agribusiness Management (Pgp-Abm), Agri Business

Activities and Societies: Academic Secretary (PGP-ABM), Forum for Industry Interaction (Live Project)

B.Sc(Ag.)Hons, Majored In Agricultural Chemicals

Activities and Societies: Group leader of 'National Service Scheme(NSS)' group, Team leader for 'Rural Agricultural Work.