Prakash Kumar

Prakash Kumar Email and Phone Number

Strategy II GTM II Marketing II Pricing II Profitability II Commercial Leadership II Operations II Author II IIM-A @ Syngenta
basel, basel-city, switzerland
Prakash Kumar's Location
Pune, Maharashtra, India, India
About Prakash Kumar

Business leader with more than a decade of diverse work experience across multiple functions. Have led several direct and indirect teams to deliver range of short-term and long term assignments for organization in areas of Sales, Marketing, Commercial Operations, Business Strategy, Demand Management, Operating Models, Market Insights, Business Analytics, Pricing and Commercial Terms.- Certified Pricing Professional (CPP) since 2018 with rich experience in Pricing Strategy and Execution - including Value-Based Pricing, Policies, Optimization, Pricing Operations & Analytics- Consistent high performer with proven track record of successfully driving several strategic and Pan-India business transformation initiatives from design to implementation- Agile and growth oriented professional with sound business acumen and high level of integrityCurrently, leading the vertical for Pricing and Business Insights at Syngenta, India.

Prakash Kumar's Current Company Details
Syngenta

Syngenta

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Strategy II GTM II Marketing II Pricing II Profitability II Commercial Leadership II Operations II Author II IIM-A
basel, basel-city, switzerland
Website:
syngenta.com
Employees:
25828
Prakash Kumar Work Experience Details
  • Syngenta
    Lead Pricing & Analytics Excellence - India
    Syngenta Apr 2020 - Present
    Pune, Maharashtra, India
    Currently member of India marketing leadership team and heading the vertical for Pricing, Analytics and Market Insights. Responsible for delivering profitable market share growth for India Crop Protection business• Delivering pricing and profitability for one of the largest & fastest growing Crop Protection portfolio• Value-based pricing for NPIs to improve profitability & market penetration• Dynamic pricing to mitigate delivery risks and capture seasonal opportunities to improve profitability• Designing & executing channel incentivization program to drive growth• Leading market & consumer insights generation - primary & secondary• Driving long term portfolio business planning to drive business investments• Leading multiple strategic initiatives to fuel future growth
  • Syngenta
    Commercial Analytics Manager - India
    Syngenta Apr 2019 - Mar 2020
    Pune Area, India
    With change in APAC operating model, given India role with additional responsibility of business analytics:• Robust portfolio pricing & dynamic price opportunity capturing to drive business growth• Understood complexity of existing pricing policies and worked extensively with cross functional teams to implement simple fit-for-purpose pricing & discounts/rebates policies to drive business growth• Conducted customized workshops & trained entire Division Leadership team on Pricing & CT concepts for the 1st time along with sharing with them comprehensive CT Tool Kit• Developed simplified and customized Value Map Tool for India & on-boarded entire portfolio team for driving value pricing approach• Designed & successfully executed a comprehensive monthly business performance dashboard for key stakeholders - impacting the way data was seen and shared by teams• Initiated & chaired monthly COGS reviews to drive COGS efficiency and capture price opportunities• Implemented price-volume trade-offs with commercial teams to drive profitable market share growth• Achieved strong pricing performance in 2019 by outperforming both pricing and profitability targets
  • Syngenta
    Pricing Excellence Manager - South Asia
    Syngenta Apr 2018 - Mar 2019
    Pune Area, India
    Led pricing and profitability delivery for ~$0.5B Business of South Asia business across Crop Protection, Field Crops & Veg seeds in four countries (IN, PK, BD & SL):• Designed & implemented differentiated commercial terms (with customer & portfolio segmentation) for India to drive strategic priorities - fighting generics, creating space for NPI growth & “Pay for Performance”• Implemented price-volume trade-offs in key struggling brands: 4 Mid-Tier Brands & strategic brands• Initiated dynamic portfolio pricing & in-season price opportunity capturing to mitigate CoGS impact• Streamlined pricing structure and ways of workings for co-marketing business - a high potential business• Delivered multi-million dollar yearly savings through rebate rationalization & need based rebates in season• Delivered strong profitability performance with positive price variance of >$20M for South Asia in 2018• 1st to get Certified Pricing Professional (CPP) from PPS (USA) across Syngenta APAC countries
  • Syngenta
    Commercial Operations Manager-India
    Syngenta May 2017 - Mar 2018
    Pune Area, India
    Role expansion with additional assignments and more responsibility in delivery of CP+SE businesses• Driven Syngenta businesses transition to new GST on 1st July 2017 with minimum interruption• Designed customized non-recourse financing program for Syngenta channel partners by working closely with different stakeholders - internal teams & banks• Lead - FUSIFLEX Liquidation Project: Area wise campaign activity planning, Daily MDO wise liquidation tracking through SMS/App based tool and delivered 12X liquidation growth vs last year• Lead - key brands campaign planning and business delivery project: Working collaboratively with Product Managers, ZSMs & Campaign Leads driving business for 8 key brands of each Zone• Integrated Business Planning System Rollout: Ensured successful migration to and rollout of Integrated Business Planning (IBP) system for demand management of CP business• Promoted as Pricing Excellence Manager-South Asia with business profitability responsibility for 4 Countries
  • Syngenta
    Cp Demand & Planning Manager-India
    Syngenta Mar 2014 - Apr 2017
    Pune Area, India
    Brought in to improve forecast accuracy & reduce demand-supply mismatches for India CP business (150+ SKUs & 50+ RSMs). Within quarter, given dual responsibility of Sales Strategy & Execution Lead for ICS business and Demand Manager for CP Business. Here, led multiple direct and indirect teams for delivered several strategic assignments.As Sales Strategy & Execution Lead delivered several business-critical assignments like:• Member GTM Strategy team & GTM Strategy Pilot Lead: Successfully delivered GTM pilot in Gujarat• Driven strategic initiatives like 'Organization Design & Sizing', 'Special Squad'.• Country and Commercial Units budgeting and resource planning• Successfully driven Country Commercial Leadership forum for driving monthly business delivery• Co-led yearly top customers and team engagement programs of Syngenta• End-to-end management of sales performance inventive for pan India sales teamReceived Special Excellence Award in 2015 for exceptional effort & leadership in supporting sales team & driving sales excellence.As Demand Manager, built forecasting & demand management capabilities of India team from scratch:• Developed right forecasting culture through strong drive and cross functional collaboration - streamlined forecast process and data flow, product categorization and linking it to forecasting and supply strategies along with linking forecasting accuracy and sales loss to incentive pay out of sales team• With Push-Pull strategies & strong cross functional stakeholder engagement improved forecasting accuracy from red (mid-30%) to green (~70%) & India CP inventory remained within target for 2014• Subsequently given responsibility of helping PK team for improving their forecasting accuracy• Successful learning transfer to Field Crops & Veg Seed teams for better forecasting accuracy in seeds Overall, it made me “Jack of all trades” as I got exposure & rich experience in multiple areas of business.
  • Syngenta
    Regional Sales Manager
    Syngenta Apr 2013 - Feb 2014
    Ujjain Area, India
    Lead team in Malwa Nimad Region (West MP) for Speciality crops (Cotton, Soybean & Pulses) under tight function cost and trimmed portfolio:• Complete turnaround of low motivated team to a performing team• Delivered exceptional performance of 37% growth over budget & 63% growth over last year under challenging climatic conditions (Kharif) & Crop Shift (Rabi)• Consistently appreciated as one of the best regions in India for timely team guidance & excellent campaign reporting through out the year• Improved business quality: Strategic Brands growth 43% over budget with overall sales return less than 1%
  • Syngenta
    Management Trainee
    Syngenta May 2012 - Mar 2013
    Pune
    Started with intensive field experience in different parts of Maharashtra and later worked on multiple exciting projects:• ICS SMART Key (A tablet based android application): Based on field learning, conceptualized, build from scratch and successfully delivered pilot for this CRM tool which integrated knowledge and solutions available in different silos of the company and made it available at the fingertips of field sales team to facilitate grower consultation as per crop strategy and support grower database management• Sales Incentive Payouts: Worked on sales incentive payouts for 3 Countries (IN, PK & BD) in co-ordination with HR, Commercial and Finance teams of respective countries• Campus Engagements: Led multiple initiatives to improve campus visibility & branding of Syngenta at leading B-Schools
  • Indian Institute Of Management Ahmedabad
    Academic Secretary (Pgp-Abm)
    Indian Institute Of Management Ahmedabad Jan 2011 - Feb 2012
    Elected student representative for the PGP-ABM batch. Responsible for coordinating between students and PGP-ABM Office on all academic matters. Introduced bidding process for courses distribution for the first time in PGP-ABM & conducted three rounds of successful courses bidding
  • Godrej Agrovet Ltd
    Gurukul 2011 Intern
    Godrej Agrovet Ltd Apr 2011 - Jun 2011
    Mumbai Area, India
    Project - "Agricultural Machinery Entry Strategy". Received Pre-Placement Interview(PPI) OfferExploratory primary market research for non-organised farm machinery industry (excluding tractors) across 9 states in 20 cities of India. In-depth interviews with farmers, manufacturers, agricultural universities and key influencers to identify purchase drivers and innovation trends, understand existing as well as probable future products for mechanisation of Indian agriculture and profiling key players of this industry. Final recommendations included agricultural machinery product portfolio and target companies for investment
  • Unnat Beej Bhandar
    Owner
    Unnat Beej Bhandar Mar 1997 - Feb 2002
    Bihar
    Entrepreneurial experience of running family business of Field Crop Seeds, Vegetable Seeds and Crop Protection Chemicals retailing to enable its successful transition from one line of business to another• Worked shoulder-to-shoulder with family at tender age to transform a struggling business• Managed retail counter of seeds and pesticides for 5 years – sales planning, providing customized solutions to farmers on daily basis, inventory management and dealing with suppliers etc.• Excelled in both academics & shop - secured 1st position in school out of 339 students (10th Board)

Prakash Kumar Skills

Leadership Business Strategy Management Crop Protection Project Management Agronomy Market Research Communication Agribusiness Marketing Strategy Agriculture Change Management Team Management Personal Development Life Skills Market Development Strategy

Prakash Kumar Education Details

Frequently Asked Questions about Prakash Kumar

What company does Prakash Kumar work for?

Prakash Kumar works for Syngenta

What is Prakash Kumar's role at the current company?

Prakash Kumar's current role is Strategy II GTM II Marketing II Pricing II Profitability II Commercial Leadership II Operations II Author II IIM-A.

What schools did Prakash Kumar attend?

Prakash Kumar attended Indian Institute Of Management, Ahmedabad, Bidhan Chandra Krishi Viswavidyalaya.

What skills is Prakash Kumar known for?

Prakash Kumar has skills like Leadership, Business Strategy, Management, Crop Protection, Project Management, Agronomy, Market Research, Communication, Agribusiness, Marketing Strategy, Agriculture, Change Management.

Who are Prakash Kumar's colleagues?

Prakash Kumar's colleagues are William Coad, Matias Zalimben, Iwan Iwan, Gerardo Ostacolato, Kishor Ohol, Isabelle Ayabe, Marco Antônio Anzolin Winter.

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