• Analyzed top traffic sources, and the effect of change in bids on them, and recommended appropriate changes for bid optimization. Achieved 40% growth in customer base in the first three months.• Built conversion funnels to keep track of KPIs such as conversion and bounce rates for different devices and landing pages of our website.• Analyzed the Impact of Social Media Marketing on sales for different Ads Campaigns like Cost per impression, Engagement Rate, and ROAS.• Built Power-BI dashboard using data from Sales/Marketing and visualize core business KPIs (e.g. Monthly Recurring Revenue), saving 10 hours per week of manual reports.

• Spearheaded major pricing restructure by redirecting focus on consumer willingness to pay instead of product cost; implemented a 3-tier pricing model which increased average sale by 35% & margin by 12%.• Data Analysis of all sales and Ads Campaign Data on a daily, weekly, and monthly basis. And Taken decisions on new product launching.• Have done Retention Analysis Plotting for weekly and monthly cohort.• Led first major effort to A/B test company's e-commerce sales page and optimize it for customer acquisition; resulted in 7.5% increase in conversions.• Reduced Order Cancellations from 24% to 7.5% and increased user engagement by 40% through combination of Ratings and feedback analysis.

● Worked As Operation Manager and scaled up the company by 40% by implementing innovative ideas.● Taken all Decisions related to Operations and Planning.● Developed and executed a customer referral program, leading to a 50% increase in Customer Base and increased Total Revenue by 35%

Worked as Quality Engineer in New Product Development.Collected Critical Dimensions data and Done Statistical Process Control.

Prepared for upsc ies and govenment exam