Helped Build the Digital and Integrated (Full-Stack) Marketing business, increased Profitability by over 70% in under 6 months, and defined SOPs and a Vision for the overall business.As Head of Strategy:• Responsible for internal company strategy – Company Roadmap, business diversity, acquisitions, partnerships, business planning, pricing, corporate structure, operational excellence, and more• Responsible for external brand strategy – Objective driven solutions, expectation management, client and brand roadmap planning, growth planning, affiliate partnerships, and more• Manage strategy for all ATL, BTL, Digital, Offline, and Affiliate/Partner/Network DivisionsAs Head of Business:• Responsible for overall Digital Business and Integrated Business (Digital+Offline/Traditional) for CupShup’s Full Stack Marketing solutions – Growth, structure, corporate hierarchy, resource allocation, budgeting, business lifecycle planning, P&L and more• Manage HODs for Branding, Video/Content, Production, Social Media, Creative, Copy, Influencer Marketing, Brand Strategy, Paid Media Advertising, Facebook, Google, Affiliate Marketing, Web Development and Design, PR, Account Management and Client Servicing, Sales• Oversee Business Operations and Finance Operations & planning• Oversee Talent Acquisition

India’s first algorithm based tutor match platform (EduTech sector), for students to find the perfecttutor matches based on requirements and personality, instantly. I have created and integrated the algorithm myself.LearnWithTutors caters to students across all boards, all classes from 1st to 12th std., and all subjects, currently in Greater Mumbai, with a network of over 200 tutors.I have bootstrapped the startup so far.

• Lead and manage the National Brand Marketing and Creative Solutions, Servicing, and Sales teams through outbound business as Revenue and Brand Head• Create and design marketing strategy and plans for brands through cross-functional collaboration with Business Intelligence, Marketing, Design, Production and Creator/Artist relations teams• Lead agency relations and brand outreach for Qyuki’s creators, projects and services portfolio• Responsible for restructuring, hiring, mentoring and building the team ground up to fit team budgets• Spearhead and execute all internal and external strategy, processes and collateral which impact business for Qyuki• Expand business nationally into major markets through meetings and regular travel• Participate in all relevant networking events and conferences across genres to generate partnership or business opportunities• Responsible for the overall outbound business P&L

Intellectual Property:• Successfully launch, lead and grow marquee projects for the Times Group and BCCL including Times LitFest and (remodeled erstwhile Lavasa Women’s Drive into Times Women’s Drive) Times Women’s Drive, which holds the Guinness World Record for the “Largest all women’s TSD car rally in the world”• Create and Lead an additional portfolio of new unconventional IPs that expand the domain and revenue potential of BCCL• Responsible for the P&L and revenue of each project and profitability management• Responsible for hiring and collaborating with new startups and agencies on a per project basis• Build and maintain business relationships with strategic partners, institutional clients and agencies and gain market knowledge on project feasibilities through collaboration• Lead and manage the projects’ end to end including marketing, promotions, content development strategy, commercial and technical strategy, digital/social media strategy, on ground strategy and campaign management• Responsible for monetizing all Times national projects and increase revenue generation by creating new monetization avenuesBrand Solutions:- Consult brands on marketing strategy integrating multiple media across 360 degrees and media planning- Design, plan and execute ATL and BTL campaigns- Curate brand solutions to amplify overall brand or products and maximise reach- Create unique campaigns for ROI, brand awareness, market expansion, product reach- Collaborate with agencies on client marketing plan and strategy- Ensure internal profitability on each campaign while realising client objectives

• Responsible for driving growth in Revenue across India• Consult Brands in India on popular culture across all platforms in the Entertainment space including Films, Lifestyle, Fashion, Music and Sports• Design and present brand solutions and promotion strategy across multiple touch points including ATL, BTL and Digital Media to brand’s top management• Create customized Brand solutions and Celebrity/Talent associations through Big ticket Movie marketing, In-Film integration and Promotions• Track talent events, updates, and activities including upcoming films and endorsements

• Lead New Client Acquisition and Expanded Business Channels for the Energy Specialty Practice across India• Identify, evaluate, target new business opportunities and lead marketing campaigns for the target segment• Consult clients’ C-Level members on Risk Management supported by need gap analysis, total cost of risk analysis, and benchmarking reports

• Managed Perfetti Van Melle and Sesame Street• Design Product packaging for Perfetti’s brands including new brands• Conceptualisation and Launch of Television Commercials• Target market study for new products, Understand product brand strategy and align Brand Launch for new products in line with the same

• Handling a team of individuals responsible for Business Development across US, Latin America and Canada• Responsible for overall organizational KRAs within my regions and increasing employee all-round performance• Focus on Canada for Product Awareness and Marketing• Conduct webinars and presentations to expand business into new Canadian market• Part of the key Revenue Generation team for new and expanded business and product positioning across geographies• Interacting with Global Sales and Finance Leaders and weekly reporting• Opportunity tracking and optimization using Salesforce, regional analysis, cultural analysis• Prospect development and relationship management

Lead my team during the University project on PLC Automation.