Head Of Business And Strategy
CurrentHelped Build the Digital and Integrated (Full-Stack) Marketing business, increased Profitability by over 70% in under 6 months, and defined SOPs and a Vision for the overall business.As Head of Strategy:• Responsible for internal company strategy – Company Roadmap, business diversity, acquisitions, partnerships, business planning, pricing, corporate structure, operational excellence, and more• Responsible for external brand strategy – Objective driven solutions, expectation management, client and brand roadmap planning, growth planning, affiliate partnerships, and more• Manage strategy for all ATL, BTL, Digital, Offline, and Affiliate/Partner/Network DivisionsAs Head of Business:• Responsible for overall Digital Business and Integrated Business (Digital+Offline/Traditional) for CupShup’s Full Stack Marketing solutions – Growth, structure, corporate hierarchy, resource allocation, budgeting, business lifecycle planning, P&L and more• Manage HODs for Branding, Video/Content, Production, Social Media, Creative, Copy, Influencer Marketing, Brand Strategy, Paid Media Advertising, Facebook, Google, Affiliate Marketing, Web Development and Design, PR, Account Management and Client Servicing, Sales• Oversee Business Operations and Finance Operations & planning• Oversee Talent Acquisition