Pranay Mohan Email & Phone Number

Mumbai, Mh, In

New York, Ny, Us

● Managed and Contributed Towards The Total Book of Business of Taboola India Enterprise Division This CY● Managed 75% accounts represented Top 20 accounts in the Book of Business and Delivered Growth QoQ by 30% By Incorporating A Structured Setup Catered Towards Platform Strengths To Achieve the Client Goals This CY● Increased the Taboola New Feature's Product Adoption Rate by 50% by identifying opportunities for cross-selling, and up-selling to achieve their desired outcomes.● Maintained a strong retention rate of for Our Top Existing BoB in CY 2022 With A Strong Foundation Towards Goal and Expectation Setting● Incorporated 3 New Advertisers On Our Top 10 Spenders of CY 2023 astrong Foundation On Account Planning, Collaboration With Internal andExternal stakeholders and Client Relationship● Collaborated with the data analyst team at Global Agency to buildTaboola as one of the best-performing channels for the largest InsuranceBrand contributing ROI 2x QoQ● Build A Popular Food Commerce Brand as one of Taboola Top Spendersfor the Year with a vernacular supply strategy campaign of 13 different languages which helped them reduce their CAC by 25% and Increase the Sales Volume by 10%● Strong Foundation in managing and Analysing Qlik and Tableau Reports and Helped the leadership team in Building ICP (Ideal Customer Profile) to help improve the advertiser success rate on Taboola by 50%.Key Vertical Managed :Finance, Real Estate, Travel, E-commerce, Retail, CPG, Gaming and EdutechKey Agency Managed :Publicis, Havas, Logicserve, Pivotroots, Hiveminds, GroupM

New York, Ny, Us

Build and Grew my BoB by 50%Increased by Book Of Business Share from 10% to 25% in Total Revenue Contribution Within First YearCollaborated With Sales Team on Pre Pitch For Strategical and High Potential Advertisers to decrease the closure duration by 30%

New York, Ny, Us

-> As a Media Sales Manager for Taboola, I successfully managed the West Region, offering a range of Taboola offerings to clients for their branding and performance requirements. These offerings included Sponsored Content, In Feed Video, Dynamic Creative Optimization, Performance Video, Taboola Video Studio, and Data Marketplace Segments.-> One of my key responsibilities was to educate and train clients, including Mid Tier and SME Agencies/Affiliates, on Taboola's features and capabilities. I conducted informative training sessions and learning sessions with the Biddable Team and Planners to ensure they fully utilize Taboola's potential.-> To strengthen our relationship with Top Tier Agencies, I organized engaging roadshows, ensuring a seamless process of managed services with the Account Management Team.-> I also conducted lunch n learn sessions, bringing together planning teams of specific brands to provide valuable insights and foster collaboration.-> For Mid/Small Tier Agency Owners and Media Heads, I conducted business reviews to increase Taboola's wallet share in their media mix.-> I worked closely with ATD's, enlightening them about Taboola's Programmatic Offering and its advantages.-> Additionally, I collaborated with Taboola's Marketing Team, assisting in organizing events like Taboola Pro (Certification Courses), Lunch and Learn Sessions, and Taboola Round Table Events.-> A crucial aspect of my role was to work alongside the Account Management Team to ensure clients' KPIs and agency requirements were met, acting as the link to maintain smooth communication and processes.In summary, my role as a Media Sales Manager at Taboola involved educating clients, conducting training sessions, organizing events, and collaborating with the Account Management Team to ensure the best results and client satisfaction.

Gurgaon , Haryana, In

During my second stint with Colombia Audience Network, I focused on the Insurance, FMCG, and Telecom Verticals. I successfully drove both Branding and Performance Business by offering tailored solutions that precisely catered to each client's objectives.Notably, I achieved remarkable growth in digital spends for the Insurance category on Colombia, demonstrating impressive year-on-year growth. Moreover, I proudly held the position of the top-performing vertical (revenue-wise) for the entire West Region during that financial year.

Gurgaon , Haryana, In

n my role, I am responsible for handling Publicis Groupe in both the West and South regions for all Times Internet Cluster, Ad Forms, and IP Sponsorships. Building strong relationships with planners is at the heart of my approach, where I take the time to understand their client's requirements, spending patterns, and trends. This enables me to offer tailor-made solutions that perfectly align with their needs.Conducting Road Shows with different Times Internet Product Teams is a regular part of my job, ensuring that planners are updated with the latest offerings. I strategize these updates to increase the client's wallet share on TIL, ultimately driving greater business.A key aspect of my role involves crafting holistic media plans for each client, ensuring they meet their KPIs and effectively reach their target audience within our extensive network. To achieve this, I offer a wide range of solutions across platforms such as Times of India, Economic Times, Indiatimes Network, and Gaana. These solutions include Video, Display, Native Articles, Sponsorship, and Native Ads, providing a comprehensive approach to meet various advertising objectives.Notably, I have established valuable relationships with key clients, including Jeep, ICICI Prudential Life Insurance, HDFC Life Insurance, Jet Airways, Lenovo, and Zee5. My dedication to understanding their needs and offering innovative solutions has contributed significantly to their success within our network.

Gurgaon , Haryana, In

I successfully managed and catered to the needs of clients in the Travel OTA, Hotels, NBFC, and Online Portal sectors. My role involved strategizing and overseeing campaigns in collaboration with the operations team, ensuring the clients' key performance indicators (KPIs) were met. One of my notable achievements was driving significant growth in digital spends for the Media and Travel OTA categories on Colombia, showcasing impressive year-on-year progress.A key aspect of my role was conducting in-depth research to identify potential clients and pitching our offerings to align with their specific objectives. This approach enabled me to build valuable relationships with key clients, including Club Mahindra, Amazon Prime Video, Taj Hotel, and Indiabulls Home Loans.

Gurgaon, Haryana, In

I offer tailored solutions to meet clients' diverse requirements across various advertising formats:Display (Branding Desktop and Mobile): I provide options such as CPM, CPC, and CPV models to enhance brand visibility.Performance: I excel in generating leads, app installs, and driving transactions for clients seeking measurable results.Video (Branding): I offer CPM, CPV, and CPCV models, leveraging tools like Jivox for effective video campaigns.Native Advertising: I work with platforms like RevContent, Yahoo, and StackAdapt to seamlessly integrate content with the audience.Google (Search, GDN, and YouTube): I optimize Google's advertising solutions to boost online presence.Komli Brand Sites - BabyCenter: I utilize Komli's brand sites like BabyCenter for targeted brand promotion.Programmatic (AppNexus, Ajilion, TubMogal): I leverage programmatic advertising platforms to optimize ad placements and targeting.

Mumbai, In

• SEO o Handled entire SEO project for Hopintowno Made SEO Strategy Sheet (Technical, Content, Link Building)o On Page Strategy - Keyword Research Strategy, Content Strategy, On Page Audito Execution of Technical Audito Off Page Strategy - Link Building Strategy

Master’S Degree, Digital Marketing

Bachelor’S Degree, Computer Applications

Education record