Praneeth Kumar Email & Phone Number

About MeI am a Senior Adobe Experience Platform (AEP) Consultant with 12+ years of experience specializing in Adobe Experience Cloud and Java/J2EE development. My focus is on using Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) to deliver personalized, cross-channel experiences.Core ExpertiseCustomer Journey Analytics (CJA): I help businesses analyze customer journeys across channels, generating actionable insights to improve experiences and drive growth.Adobe Journey Optimizer (AJO): I design real-time, cross-channel campaigns, ensuring customers receive timely, relevant messages through AJO’s intelligent workflows, improving engagement.Real-Time Customer Data Platform (RT-CDP): Proficient in configuring real-time data flows, ensuring seamless activation of data across platforms to enhance customer personalization.Adobe Experience Cloud IntegrationI integrate AEP with Adobe solutions like Adobe Analytics, Adobe Target, and Adobe Audience Manager to drive data-driven engagement, personalization, and optimization.Data Integration & GovernanceXDM Schema Design: Experienced in designing XDM schemas for optimal data structuring.Data Governance: Skilled in implementing governance policies to ensure compliance and data integrity.Adobe Experience Cloud ToolsAdobe Analytics: Expert in analyzing customer behavior and providing actionable insights for decision-making.Adobe Audience Manager: Skilled in building audience segments for tailored messaging.Adobe Launch: Proficient in tag configuration for real-time data collection and campaign optimization.Technical SkillsJava/J2EE: Strong background in Java, Spring Boot, and microservices for scalable development.SQL & Data Insights: Proficient in SQL to derive strategic insights from large datasets.Collaboration & InnovationI work closely with cross-functional teams to align technical solutions with business goals and explore new tools and features to drive continuous improvement.Results-OrientedI am committed to delivering solutions that enhance customer experiences and meet business objectives using CJA, AJO, and Adobe Experience Cloud tools.