Prarthna Thakore Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

I lead the Marketing and Communications team at STRAAD, and partner with the senior leadership team to shape the company's marketing and communications strategy. I work closely with cross-functional teams to align marketing and communications initiatives with overall business objectives, and lead the strategic vision to position STRAAD as a market leader through compelling storytelling, targeted messaging, and a customer-centric approach.

Calgary, Alberta, Canada

At STRAAD, we strive to understand and influence entire systems. Our deep understanding and expertise of an organization’s system coupled with our integrated service offering means that we continue to ready our clients to navigate and start their strategic change journey and unlock organizational performance.

London, United Kingdom

Reported into the Chief Marketing Officer and Group MarComms Director, I positioned and promoted the ISG brand and delivered an innovative and results-orientated communications strategy to achieve business objectives across ten enabling departments including IT, HR, and Health & SafetyManaged, coached and mentored a team of four direct reports, from senior execs to managers, overseeing their daily responsibilities, setting stretch objectives in line with company strategy, conducting bi-annual performance reviews and working closely with them to help them reach their career goalsProvided counsel to ISG’s c-suite on employee and leadership communications, bi-annual global leadership conferences, and translating strategy into engaging communications to enhance employee understandingResponsible for external marketing plans, working closely with the wider marketing team to develop and oversee the execution of global thought-leadership campaigns to support winning work and bidsProvided content and creative direction for global end of year communication events, working closely with managing directors to develop tailored messaging and ensuring consistency in content and experience across 24 eventsCreated and managed the communications plan and content strategy for a new global intranet, online news hub and mobile app to create a culture of informed and inspired employees, in response to ISG’s corporate goals of offering an unbeatable employment experience and driving revolutionary changeWinner of the ‘2020 Best of the Best Award’ voted for by colleagues and leaders across ten enabling departments, credited for living ISG’s values to dream smart, speak frankly, always care and never stop learning

London, United Kingdom

London, United Kingdom

London, United Kingdom

• Content ambassador for business, ensuring messages are dialled up for B2C, B2B and employees• Support external communications strategy in developing materials for lead generation to drive brand awareness• Create B2B and B2C external communication materials, including stakeholder reports and point of sale collateral • Manage customer case studies, liaising with external PR agency reviewing press-ready testimonials• Research and write industry relevant website news articles to support the marketing communications strategy, using CMS Episerver 7• Supporting an internal press office by writing daily PR coverage summaries for senior leaders (print and online), identifying information gaps and ways to more effectively communicate messages• Lead copy writer for all point of sale collateral, ensuring key messages are effectively communicated• Support the customer experience strategy through delivering bespoke quarterly customer communications newsletters, customer reservation folios and completion guides for live developments, working with a range of stakeholders to ensure content is tailored and relevant• Internal/external event support, including event logistics, invitation copy, and speech writing• Wrote and delivered the internal communications strategy through content generation for a quarterly employee newsletter, driving business engagement and keeping employees up-to-date on the latest news, and facilitate internal conversations • Work closely with external agencies – creative, DTP and PR and writing creative briefs

Calgary, Canada Area

• Developed and executed strategic communications plans for various internal and external initiatives, including public evaluation methods, social media campaigns, and the employee forum • Primary copywriter for external websites and Intranet, posting a minimum of three articles a week, ensuring consistency in style and tone, relevancy for audience/SEO, and consistency with the Alliance brand• Assisted with redesign of the Intranet and developed and executed tactics to increase employee engagement • Developed and maintained ongoing editorial calendars for digital mediums, including social media, Intranet, external website and senior leadership team calendar, developing methods to improve functionality• Created and implemented a social media strategy increasing Alliance's presence and following on social media sites by over 30%, while managing and evaluating all media monitoring services to ensure Alliance was receiving the most relevant and informative coverage• Supported community investment initiatives by brainstorming and executing fundraising activities for a one-week charity partner campaign, developing copy for internal and external promotion, and developing speaking notes for the senior leadership team, raising over $100,000 dollars internally • Associate project manager for employee forum, developing all speaking notes for the senior leadership team, managed event logistics, wrote copy for internal promotion, assisted with vendor coordination, developed Q&A’s, and executed methods to increase employee engagement • Provided digital media relations support for a Dark Site by proposing new design and functionality and working with various internal groups and external consultants to implement site • Produced monthly and quarterly web analytics for the Intranet, external site, and social media channels • Creatively directed and developed copy for a community investment video, employee engagement videos, and charity partner awareness videos

Calgary, Ab

• Worked with a PR agency to develop weekly and seasonal product pitches for media• Managed all logistics, content, photography, timelines and compilation for a digital media look book• Developed strategic internal communications plans and managed all logistics for an internal rebrand launch• Developed daily internal communications online content for the FGL Ektron Intranet

Calgary, Canada Area

• Wrote and brainstormed daily content, daily polls, and managed the editorial calendar for the FGL Ektron Intranet • Assisted with video interviewing and editing for Town Hall videos • Assisted with minor internal communications as part of a public acquisition, involving online discussions with employees and phone interviews • Facilitated internal communication via Yammer

Bachelor Of Arts (B.A.) Co-Op, Communication Studies

Professional Pr Diploma, Public Relations, Advertising, And Applied Communication

Gained an advanced understanding of professional practice, including PR and communications strategy and planning, content management.