General Manager and Head Marketing of Agritech Business at Mankind

I love rural marketing and have traversed the journey of making products into household brands in the rural arena. I love marketing and hate selling myself. So here are a few quick pointers about me and my work.Through my career, I have enjoyed many positions in product management, product marketing, branding, digital transformations and strategic marketing roles.I educate, refine and drive myself to be a better professional every day.Meeting new people and discussing various perspectives about anything and everything is what I enjoy. My strength is aligning, leading and growing teams that create differentiators in the market.Reach out to me if you want to discuss Rural Marketing.

A Marketing Communication professional with over a decade expertise in branding and promotional campaigns tailor-made especially for the upcountry markets. Thorough and in-depth domain knowledge of promotional tools using ATL, BTL and Digital mediums. Also proficient with PR and Corporate Communication tools.

Impact is one of the biggest rural marketing agencies in the country today. It has worked for over 50 leading national and international brands. The best part about Impact is its deliverables-unmatched in the industry. And that's one of the reasons at Impact our clients feel at home.It's been a great exposure into the rural domain and how different it is from the urban market. Rural is not a goldmine waiting to be explored but a coal mine which has diamonds that need a lot of digging and exploration before it can me mined.I have had a wonderful exposure at Impact working for FMCG clients, Consumer durables, NGO's and Health awareness institutions. Impact has given me a complete insight into the rural markets in terms of operational,logistic and strategic planning to explore.

I was working as a Marketing Associate in Exensys. Responsible for marketing Exensys products & solutions in the Middle East.Requirement Analysis, Competitor revies, gap analysis , demos and regular interaction with prospects was my job profile.A dynamic environment helped me a lot to understand a few great things in the Industry very early in my career.