Prasenjit Nandi 🔍 Email & Phone Number

Kolkata, West Bengal, India

Kolkata, West Bengal, India

• Responsible for the performance of the website and end-to-end customer experience and for driving growth within traffic, conversion, and revenue for the business.• Work at both a strategic level, generating bold and imaginative strategies for revenue growth in paid and organic channels both and at a tactical level working with your team to continually optimize campaigns based on data analysis, customer feedback and direct response metrics.• Managing Google Ad-words Account: Account… Show more • Responsible for the performance of the website and end-to-end customer experience and for driving growth within traffic, conversion, and revenue for the business.• Work at both a strategic level, generating bold and imaginative strategies for revenue growth in paid and organic channels both and at a tactical level working with your team to continually optimize campaigns based on data analysis, customer feedback and direct response metrics.• Managing Google Ad-words Account: Account structuring, Keyword Research and Analysis, Create Ads, PPC Campaign management and Bids Optimization, Landing Page Optimization, Monitor performance and Campaign results.• Analyze consumer behavior to determine customer personas.• Identify opportunities to reach new market segments and expand market share both B2B and B2C• Develop, Implement, and manage marketing Paid campaigns that promote the services of a company via. Facebook Ads manager, Twitter Promote, LinkedIn Advertise etc.• Perform daily account management on Facebook Ads for a variety of industry domains like FMCG, Technology, Clothing, Telecom, Real Estate, Attorney, Business Coach Influencers & Cleaning Services.• Creating strategies based on Remarketing lists, such as day-wise remarketing, non-converted remarketing, dynamic remarketing, YouTube remarketing, and cross-channel remarketing to help contain the cost across the network.• Implementing robust digital marketing strategies to drive more traffic/sales to company social media platforms e.g. Facebook, Instagram and E-store business.• Developing data-driven media strategies and tactics to drive positive ROI across the ecommerce platform. Show less

• Developing strategic plan for lead generation/conversion with continued Data and Market visibility, developing strategic plan for Digital initiative.• Lead generation, awareness, ecommerce, Website Develop segment wise messaging, value proposition and segment specific content with product and segment managers Develop Digital/ virtual engagement channels for each segment along with customer journey maps and buying stages.• Ensured seamless experience for customers from awareness… Show more • Developing strategic plan for lead generation/conversion with continued Data and Market visibility, developing strategic plan for Digital initiative.• Lead generation, awareness, ecommerce, Website Develop segment wise messaging, value proposition and segment specific content with product and segment managers Develop Digital/ virtual engagement channels for each segment along with customer journey maps and buying stages.• Ensured seamless experience for customers from awareness, decision making, purchase and post purchase engagement working with inside sales team.• Analysed marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategy and enable course correction Implement Digital marketing - Execute Search Engine Marketing campaigns (SEM, PPC), with focused on demand generation. • Supported digital component of Account Based Marketing initiatives with focus on customer engagement Conversion optimization: set up A/B tests, optimize landing pages, Ad-copies, Ad-Words, Campaigns. • Used the latest digital marketing tactics, continuously improve Cepheid's online web presence: increase awareness, lead generation and conversion. • Graphic design: developed design concepts into campaign page layouts and templates • Marketing Automation: measure and report the performance of digital marketing campaigns ROI, analyse results and provide learnings and recommendations to improve the overall effectiveness. • Contributed in the implementation of existing and new digital projects - marketing automation, social media, e-commerce and specific website (If required) • Supported and worked together with campaign managers to roll out global multichannel marketing campaigns. Show less

New Delhi Area, India

VINYL PIPES is a Product Manufacturing Brand of India, Exporting to 45+ Countries. Since 1987• Responsible to Execute, Monitor and Optimize Google PPC Ads, Facebook Ads, LinkedIn Ads. For Verified International Lead Generation, Brand Awareness, Consideration, And Online Purchase.• Heading the CRM Department. Marketing Automation, Developing Workflows, Inbound Marketing, Drip Email Campaign.• As A Project Management Fellow, I Do Manage and Streamlining Three Outsourced Agencies… Show more VINYL PIPES is a Product Manufacturing Brand of India, Exporting to 45+ Countries. Since 1987• Responsible to Execute, Monitor and Optimize Google PPC Ads, Facebook Ads, LinkedIn Ads. For Verified International Lead Generation, Brand Awareness, Consideration, And Online Purchase.• Heading the CRM Department. Marketing Automation, Developing Workflows, Inbound Marketing, Drip Email Campaign.• As A Project Management Fellow, I Do Manage and Streamlining Three Outsourced Agencies Who Help Us in Brand Communication, Explainer Graphics, SEO Process and Web Development.• In Charge of Growth of Brand Vinyl Pipes, Via Various B2B Ecommerce and Trading Portal Like Alibaba.Com, Indiamart.Com, Exportersindia.Com, Tradeindia.Com, Ec21.• Initiated Growth Hacking to Fulfill Goal of Brand Vinyl Pipes.• Experienced in Trending WhatsApp Marketing, SMS Marketing Through Webhook. Show less

New Delhi Area, India

• IndiaGoSolar, they are India's 1st solar E-commerce marketplace offering Products, Projects, Installing, Financing, Exchange, bidding, & consulting, with business opportunity under one platform.• Handle the process from lead generation through Digital Marketing to conversion in respect of both B2B, & B2C Customer.• Lead the CRM, Marketing automation and business automation process in the organization.• Manage and action upon outbound and in-bound (email & marketing automation)… Show more • IndiaGoSolar, they are India's 1st solar E-commerce marketplace offering Products, Projects, Installing, Financing, Exchange, bidding, & consulting, with business opportunity under one platform.• Handle the process from lead generation through Digital Marketing to conversion in respect of both B2B, & B2C Customer.• Lead the CRM, Marketing automation and business automation process in the organization.• Manage and action upon outbound and in-bound (email & marketing automation) leads.• Establish contact and build rapport with potential clients through the sales team and set the right expectations using [ Lead Nurturing ]• Automate tools such as ChatBots and VoiceBots, business Whatsapp Bot etc. on a common platform for ease of tracking and sales.• Establish CRM strategy by forecasting and developing fortnightly/monthly sales quotas for domestic and international regions and territories.• Lead day-to-day operations of sales team and create daily accountability for sales personnel in synch with Company’s sales objectives.• Troubleshoot, investigate, analyze, and solve CRM problems, map process flows, and develop necessary product modifications to satisfy customers' needs.• Maintain and update records in CRM & related sales tools. Show less

New Delhi Area, India

Damy Royal Group : It's a 30 year old well experienced energetic a billion dollar group of company operated by single owner. Recently nurturing various business tied up with LG india,Samsung , Gillette, 3* Hotel,Garments Manufacturing.• Reporting manager :MD Owner of the group)With various responsibility along core as: Assistant Manager Ecommerce And Digital Marketing Key Responsibility • Online aspects related to brand Promotion, Visibility, Web Site Analyzing &… Show more Damy Royal Group : It's a 30 year old well experienced energetic a billion dollar group of company operated by single owner. Recently nurturing various business tied up with LG india,Samsung , Gillette, 3* Hotel,Garments Manufacturing.• Reporting manager :MD Owner of the group)With various responsibility along core as: Assistant Manager Ecommerce And Digital Marketing Key Responsibility • Online aspects related to brand Promotion, Visibility, Web Site Analyzing & Monitoring.• Doing Search Engine Optimization ( SEO ).• Google Keyword Research to get the best ranking.• Search Engine Submission, Business Listing, Writing Meta Tag.• On Page & Off Page optimization• Web renewal and up gradation • SMO: Post Submission, Facebook Advert, Social Media Presence• Creative Post creation through Canva• Software: monitoring POS, • Creating Advance Excel working sheet for data analyze. • Betterment of operation activity.• Making Power Point Presentation and deliver to top decision making higher management • to match the company mission and vision.• Planning , Budgeting and Executing for business need and goal.• Managing procurement and purchasing according to business need.• Attending Business Meeting with the clients and vendor for better deal.• Negotiation with the supplier as well business partner to maximize company’s profitability• Resolving problem of day to day life for the smoother business process.________________________________________Keyword Of My Profile And Expertise :------------------------------------------: Search Engine Optimization (SEO) : Social Media Marketing : Ecommerce Business Management : Presentation Making : Advance Excel Reporting (MIS) : Marketing And Branding Show less

New Delhi Area, India

** Planning ** Executing ** monitoring ** Online Business ** Chanel Management• Campaign Management and Run PPC ad over e.commerce portals• Link building , directory submission• On boarding the brand to various portal for maximize the business.• Dashboard And KPI and MIS report analyze and monitoring sales report• Listing with and according to Google Adword trendz.• Man Power:Quality Check,Daily Operation,Team Handling• Logistics :leading shipment to maintain… Show more ** Planning ** Executing ** monitoring ** Online Business ** Chanel Management• Campaign Management and Run PPC ad over e.commerce portals• Link building , directory submission• On boarding the brand to various portal for maximize the business.• Dashboard And KPI and MIS report analyze and monitoring sales report• Listing with and according to Google Adword trendz.• Man Power:Quality Check,Daily Operation,Team Handling• Logistics :leading shipment to maintain penalty.• B2C portal : Jabong, Flipkart, Amazon, PayTM, Firstcry, SnapDeal, Myntra, Etc• B2B Portal : Trading in Alibaba.com, IndiaMart.com, TradeIndia.com• Franchisee Portal : FranchiseIndia.com, Franchise.com, Franchising,com• E-Commerce Backend Portal : Cart Rocket, Open Cart, Magento • Preparing DEED copy & Making Presentation.• Key account manager and primary contact person for the online resellers of the brand & • providing technical supporting via mail and call.• Working closely with Print Media Company for Branding purpose.• Coordinating with Ecommerce account manager regarding product promotion & visibility• Monitoring M.B.O Business (Multi Brand Outlet ) Show less

Post Graduate Diploma In Management And Technology, Marketing And It

Activities and Societies: fully upgraded, and tech and internet savvy Post graduate diploma in management and technology ( Marketing.

Bachelor Of Computer Application, Computer And Information Sciences And Support Services, A

Activities and Societies: In my +3 ( Bachelor of Computer Application ) , I have learned about some interesting subjects like Computer.