Independent Biz. Vertical with P&L responsibilities, currently driving a 10 member team to deliver Toplines & Bottomlines for the organisation. Involves Product Road mapping, Portfolio & PLC management, GTM, Retail activations and Sales.

•Responsible for strategic initiatives such as forming the Go-to-Market plan and Product management for Smartphone category, as well as defining and delivering the sales strategy with the ultimate goal of maximizing Sales.

•Setting up the long-term Product Vision of the Brand. •Developing and implement the Product Strategies of Mobile Category consistent with Company vision.•Work with senior management to create product launch plans and roadmaps.

Responsible for complete ownership of the product in terms of value targets, volume, market share and profitability. Preparation of annual business plan for the entire range of the Product Category as per the overall strategic direction of the management. Develop sales tools and marketing collateral. Negotiating with HQ for quantities and price.

Responsible for the product planning and execution of RMEG throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales and support team to ensure revenue and customer satisfaction goals are met. Define the product strategy and roadmap. Develop the core positioning and messaging for the product. Set pricing to meet revenue and profitability goals. Propose an overall budget to ensure success Deliver a monthly revenue forecast.

Responsible for Channel & Corporate Business of complete range of IT products( Inkjet and Laser Printers, Scanners & Projector business). Motivating & monitoring partner sales force. Target setting for partner and managing collections / DSO & credit limits. Organize product sales training for sales staff & partners to upgrade their skills on new products & technology. Providing assistance to the Key accounts to enhance customer satisfaction.

Reporting to Manager South Asia based in Singapore.Establishing & Developing Channel Business for IT products and data storage media in various form factors. Role actively involves various sub-sets of Mktg. i.e. Branding, pricing, logistics, promotions, etc. Responsible for total development of business in India. Handling Liaison office and responsible for profit & loss of the office. Operating in New Delhi (India), and reporting to Singapore office on the market for all transactions between Singapore and Delhi, giving clear and precise instructions, promptly to Singapore office.