Heading end-to-end Digital Marketing for the Group. Engaging with the right set of audience and incorporating integrated digital marketing campaigns for entire portfolio. Developing and maintaining digital assets and driving traffic to increase customer engagement. Acquiring audience and building the brand digitally through various social channels.Exploring & Implementing new tech for business efficiency

Serving as a senior client point of contact as a digital marketing expert. Responsible for planning & driving performance of digital campaigns, scoping and developing digital assets and overall budgetary control of client account.

Managing & Executing Media Campaigns – Planning & Executing Performance Marketing & Mobile campaigns through Networks, Mailers & Social Media

Managed the digital marketing campaigns for Sahara Star & Aamby Valley by planning and executing Search Marketing (SEM) acquisition campaigns as well as digital traffic optimization (SEO) and digital branding using social and publishing networks. Managed the process of Development and Execution of creative communication andmedia planning for the brand

Projects & InitiativesSectoral Analysis project – Performed an in-depth analysis of the Indian Automobile Sector, studying the market, the need gaps, the front and back end supply chains and the future trends. Form v/s Function -a market research project to map consumer buying behavior of consumer durablesLuxury marketing in India – an academic project to understand the IMC of luxury products in India.International Business Plan – formulated a detailed business plan for establishing an export business. Interaction Design: Designed the interaction interface for ATM machines by adapting the interaction design principles to make the user experience more intuitive.

Qualitative market research, new product architecture for re-branding of a product line for GodrejDeveloping a Business Design model for an in-house Home Décor Store. Achievements: Suggested tagline got approved as the final tagline for the brand

Designing and developing new circuits, implementing, quality testing; Marketing of company’s product line, interacting with potential and existing clients for new business development and lead generation.Achievements: Lead a team of 4 to develop a new product (Motor-less’ magnetic stirrer) which became a star seller.Designed and implemented a ‘Microcontroller-based Timer and Stop Watch’ algorithm for automatic shutdown/turn off of machines which imparted competitive advantage to the product line. Designed and hosted the company website with minimal supervision, which increased the company’s overall sale by around 20%.