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Prashant Borkar is listed as Digital Marketer | Fitness Freak | Avid Biker based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Prashant Borkar.
Prashant Borkar previously worked as Head, Digital Marketing at The Wadhwa Group and Director - Strategy & Planning at Crystal Logic Pvt Ltd.. Prashant Borkar holds Post Graduate Diploma In Management, Marketing, Cgpa 4.93/7 from Welingkar Institue Of Management, Development And Research.
An astute professional with more than 8 years of experience largely spanning Digital Marketing, Marketing & Brand Communication across industries.
Listed skills include Marketing, Management, Business Strategy, Analysis, and 12 others.
A career timeline built from the work history available for this profile.
Mumbai, India
Heading end-to-end Digital Marketing for the Group. Engaging with the right set of audience and incorporating integrated digital marketing campaigns for entire portfolio. Developing and maintaining digital assets and driving traffic to increase customer engagement. Acquiring audience and building the brand digitally through various social channels.Exploring & Implementing new tech for business efficiency
Mumbai, India
Serving as a senior client point of contact as a digital marketing expert. Responsible for planning & driving performance of digital campaigns, scoping and developing digital assets and overall budgetary control of client account.
Mumbai, India
Managing & Executing Media Campaigns – Planning & Executing Performance Marketing & Mobile campaigns through Networks, Mailers & Social Media
Mumbai
Managed the digital marketing campaigns for Sahara Star & Aamby Valley by planning and executing Search Marketing (SEM) acquisition campaigns as well as digital traffic optimization (SEO) and digital branding using social and publishing networks. Managed the process of Development and Execution of creative communication andmedia planning for the brand
Projects & InitiativesSectoral Analysis project – Performed an in-depth analysis of the Indian Automobile Sector, studying the market, the need gaps, the front and back end supply chains and the future trends. Form v/s Function -a market research project to map consumer buying behavior of consumer durablesLuxury marketing in India – an academic project to understand the IMC of luxury products in India.International Business Plan – formulated a detailed business plan for establishing an export business. Interaction Design: Designed the interaction interface for ATM machines by adapting the interaction design principles to make the user experience more intuitive.
Qualitative market research, new product architecture for re-branding of a product line for GodrejDeveloping a Business Design model for an in-house Home Décor Store. Achievements: Suggested tagline got approved as the final tagline for the brand
Designing and developing new circuits, implementing, quality testing; Marketing of company’s product line, interacting with potential and existing clients for new business development and lead generation.Achievements: Lead a team of 4 to develop a new product (Motor-less’ magnetic stirrer) which became a star seller.Designed and implemented a ‘Microcontroller-based Timer and Stop Watch’ algorithm for automatic shutdown/turn off of machines which imparted competitive advantage to the product line. Designed and hosted the company website with minimal supervision, which increased the company’s overall sale by around 20%.
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Prashant Borkar is listed as Digital Marketer | Fitness Freak | Avid Biker.
Prashant Borkar is based in Mumbai, Maharashtra, India.
Prashant Borkar has worked for The Wadhwa Group, Crystal Logic Pvt Ltd., Sahara India, Welingkar Institute Of Management, and Freedom Treee.
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Prashant Borkar holds Post Graduate Diploma In Management, Marketing, Cgpa 4.93/7 from Welingkar Institue Of Management, Development And Research.
Prashant Borkar is listed with skills including Marketing, Management, Business Strategy, Analysis, Market Research, Business Planning, New Business Development, and Team Leadership.
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