Prashant Deshmukh

Prashant Deshmukh Email and Phone Number

Vice President - Marketing (AreoVeda & Biobank) at LifeCell | Ex-Anveya | Ex-Superbottoms | Ex-FirstCry @ LifeCell International Pvt.Ltd
india
Prashant Deshmukh's Location
Pune, Maharashtra, India, India
About Prashant Deshmukh

Result-focused, Meticulous, & Detail-oriented Digital Marketer with 12 years of experience across both Customer Acquisition & Retention marketing channels i.e. Google Ads, Meta, Affiliate Marketing, Influencer Marketing, Email marketing, App Notifications, SMS, to name a few.• Proven track record of managing notable advertising budgets & driving significant Traffic, Brand Awareness, Revenue, ROAS, App Installs, LTV, AOV, ROAS & CAC.• Skilled in building strategic relationships with Ad Networks, Marketing Agencies & Managing In-house Teams.• Played a critical role in establishing FirstCry as a leading Baby & Kids Portal in India & UAE.• Successfully achieved a 10x ROAS for FirstCry India & Arabia & 6x ROAS for Superbottoms.• Improved the New Customer Transaction% to 75% for Superbottoms & Anveya.

Prashant Deshmukh's Current Company Details
LifeCell International Pvt.Ltd

Lifecell International Pvt.Ltd

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Vice President - Marketing (AreoVeda & Biobank) at LifeCell | Ex-Anveya | Ex-Superbottoms | Ex-FirstCry
india
Website:
lifecell.in
Employees:
1354
Prashant Deshmukh Work Experience Details
  • Lifecell International Pvt.Ltd
    Vice President Marketing
    Lifecell International Pvt.Ltd Apr 2024 - Present
    India
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  • Freelance
    Business Consultant
    Freelance Aug 2023 - Apr 2024
  • Anveya Living Private Limited
    Assistant Vice President
    Anveya Living Private Limited Jan 2023 - Jul 2023
    Pune, Maharashtra, India
    Optimising Campaigns for Maximum ROI, LTV & Customer Acquisition across Meta, Google Ads, Snapchat, Bing Ads, Google Pay & Native Ad PlatformsIdentifying & Analyzing growth opportunities across New ChannelsCollaborating with cross functional teams i.e. Product, Tech, Category, Design, & ContentPartnering with Ad Networks for Brand Awareness & driving RevenueBuilding actionable insights & allocating resources to meet the business objectives
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  • Superbottoms
    Head Of Acquisition
    Superbottoms May 2022 - Jan 2023
    Pune, Maharashtra, India
    Overseeing Media Planning, & implementation across Meta, Google Ads, Bing Ads, SEO & Native Ad platformsBuilding strategic relationships & partner with Programmatic Media Buying Channels i.e. Criteo, Ad Networks & PublishersMonitoring Customer funnel & identifying new levers of Growth to Acquire New CustomersLeading cross functional projects with Tech, Design, Content & Category teams
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  • Firstcry Arabia
    Agm Digital Marketing
    Firstcry Arabia Oct 2019 - Apr 2022
    Pune, Maharashtra, India
    Leading a team of 12 team members across Customer Acquisition Channels i.e. Meta, Google Ads, & Influencer Marketing & Customer Retention Channels i.e. App Notifications, Emails, SMS, & Home Page BannersCreating, & Deploying the Monthly Marketing CalendarIndepth analysis of LTV, AOV, Creatives, Landing pages & Promotion across Website & AppOverseeing the timely delivery of feature level updates (Website & App) with Product & Tech team
  • Firstcry.Com (Brainbees Solutions Pvt. Ltd.)
    Assistant General Manager
    Firstcry.Com (Brainbees Solutions Pvt. Ltd.) Jun 2011 - Sep 2019
    Pune, Maharashtra, India
    Developing & Executing an integrated Marketing Plan to drive App Installs, Leads, Revenue, Customer Engagement, Retention & AcquisitionWorking closely with Merchandising team to Create, & Deploy effective Ad Campaigns for boosting Category Revenue ShareEvaluating & Onboarding MMPs like Appsflyer, Digital Advertising Platforms like Smartly, Kenshoo & Marine & Digital Marketing AgenciesAnalysing the performance of Customer Personas, Cross Selling, Up selling, Creative A/B Testing, & Landing Page optimisation
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Frequently Asked Questions about Prashant Deshmukh

What company does Prashant Deshmukh work for?

Prashant Deshmukh works for Lifecell International Pvt.ltd

What is Prashant Deshmukh's role at the current company?

Prashant Deshmukh's current role is Vice President - Marketing (AreoVeda & Biobank) at LifeCell | Ex-Anveya | Ex-Superbottoms | Ex-FirstCry.

Who are Prashant Deshmukh's colleagues?

Prashant Deshmukh's colleagues are Sudhir Singh Sengar, Shivani Mishra, Yogesh Kolhapure, Atul Kumar Singh, Bakya Lakshmi, Mehaboob Karishma, Chandan Saurabh.

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