Driving and Monitoring a Traffic in SMS, Email, WhatsApp services and strategizing to grow month on month.Developing and sustaining solid relationships with BFSI and Non BFSI sector with business executives and stakeholders.Acting as the main point of contact between clients and internal teams. Overseeing the sales process, planning business continuity, and discovering growth opportunities coherently.Communicating new product developments to prospective clients.Managing RFP's and closing the deal with a positive margin.

Equence - CPAAS solutions for channels :SMS, Voice, Email & WhatsappRole and Responsibilities • Handling B2B sales for CPAAS solutions, and achieving sales targets for messaging solutions through various communication channels.• Preparing business plans, competitor profile & monitoring operations at regular intervals.• Formulating long/short term strategic plans, conducting negotiations & marketing operations thereby achieving increased sales growth across region• Managing a team & key accounts with a focus on profitability.Significant Achievements• Developed new Business in BFSI, Retail, Ecommerce• In last 3 months have done more than 100 mn volume in SMS

Role - General Manager (Telecom Sales & Enterprise Solutions)• Revenue Management - Achieve Revenue Targets for VAS products (Voice/SMS/USSD), platform based & enterprise solutions. Managing business development, identifying and developing new markets.• Project Management & Product Management - Coordinate with internal & external stakeholders, manage timelines & resources. Manage products feature, strategy & roadmap. Plan, develop, execute and continuously improve SMS, IBD & Push marketing strategies (OBD & USSD) for consistent subscriber growth, retention & engagement for new & existing customers (CRM).• Analysis & Relationship management – Analysis on KPI’s & user data for proper decisions & solutions. Manage relation with Telecommunication/ Carrier to bring in more business.Significant Achievements• Managed business of above 50 mn month on month in Vodafone• Launch of social networking app in Vodafone• Enterprise Projects - Implementation of USSD process for Idea ABPB, Idea OBD implementation, MCGM bid for GSP solution

Role – Head(Data & Mobility Solutions) • Revenue Management - Achieve Revenue numbers as per agreed targets. Manage budgets and P & L’s for domestic & international accounts• Product Development - Launch of off deck WAP products in domestic & international and manage marketing. Acquire & develop new content and drive content strategies.• Campaign Management - Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including display advertising, SMS, text based promotions and marketing initiatives for an improved end-user experience. Optimize them for higher profitability and managing ad-networks. Establish, implement and measure the effectiveness of Mobile program initiatives to drive awareness and adoption for the Mobile products and services. Daily reporting on campaign(CPC, CPA) performance. Developed, tracked and improved landing pages. Analyze campaign results to provide insights, identify trends, and make recommendations for improvement• Drive process improvement to maximize efficiency, accuracy, and consistency in delivery of mobile marketing campaigns. Constantly develop test plans to leverage insights to optimize acquisition, retention, and engagement• Provide regular updates and recommendations to improve return on investment to the senior management• Manage a team of digital, content, product & third party (MVNO, ad networks). Provide strategic support, coach and mentor them to deliver successSignificant Achievements• Business grew by 15% every month• Successfully launched WAP portal in Vodafone & Idea in 2013. Have launched the WAP operations portal internationally in Qatar, Cameroon, Mexico and Malaysia.• Enterprise – SMS Campaigns, QR code, mobile survey and mobile apps. IVR based engagement for clients.• Launched browsing codes which generated revenue after CG implementation• Decreased CPA to more than 35% in CPC campaigns. • Created effective content strategy

Role and Responsibilities• Product Revenue Management - Managed existing product line portfolio’s to achieve yearly revenue targets• Product Development & Marketing - Strategy, roadmap, and feature definition for the products. Including marketing, forecasting, and profit and loss (P&L) responsibilities• Partner Management & AnalyticsSignificant Achievements• Managed business of above 60 mn month on month• Continued to innovate and refresh regional content existing products &services• Initiated other modes of activation like WEB• Initiated engagement activities to increase usage through SMS & IVR• Grew radio as a genre by 10% onwards• Launched World space Radio and Live Astrology product• Leveraged best practices across products in various circles

Role and Responsibilities • Achieve revenue targets & manage collections• Promotions (ATL and BTL) of Spice Products. Analytics, planning and coordinating with circles Develops and maintains the SMS, IBD and Push Marketing calendars9OBD, USSD0• Product Management - Strategy, roadmap, and feature definition for the products. Including marketing, forecasting, and profit and loss (P&L) responsibilities for the region• Managed a team of technical onsite members and business managers Significant Achievements• Successfully launched IVR products - Mobile Radio, live Aarti and radio mirchi in my region in Airtel west circles & Loop account• ATL activities for Live Aarti service.• Launched a customized product for Airtel MP- Bhakti & Night Radio, children’s IVR portal, and results portal• Nominated as the best employee

Role and Responsibilities • Handling B2B & channel sales for CPAAS solutions and achieving sales targets for messaging solutions.• Preparing business plans, competitor profile & monitoring operations at regular intervals with focus on profitability.• Managed the complete campaigns & execution Significant Achievements• Developed new channel partners in Mumbai, Nagpur, Pune & Indore• Worked with Thyrocare, Thomas Cook for SMS campaigns, SME’s

Retail Role and ResponsibilitiesFrequent interaction with sales heads to achieve sales targets through company retail outlets.Overall responsibility of 4 company owned outlets in MumbaiMotivated sales team of 20 to achieve pre-determined targets.Responsibility for local advertising, Promotional sponsorships, display & Visual Merchandising.Coordinated with HO (Goa) for stocks, logistics, Finance, HR & other issues concerning my Area.Significant Achievements;Introduced the concept of free home delivery to enhance customer satisfaction & retention levels.Increased profits by advertising in the local areas.