10+ years of overall work experience across varied industries. Primary interests & experience in promoting & marketing scientifically validated branded nutraceutical ingredients for application in nutritional supplements across European & North American markets. A new found area of interest is developing sales processes and systems aimed at improving sales efficiency with a special focus on sales analytics, customer & market insight development.Started my career as a client servicing executive for a brand building agency followed by a 2.5 year period in Indian organized retail, working within marketing and customer behaviour analytics functions.