Co-Founded Yalla Momos with responsibility of business development through different verticals, B2B and B2C marketing strategies, brand identity, product development and pricing, market research and CRM.Led the team towards*Multiple Quick Service Restaurants*Kiosks at prestigious malls in Dubai*Tie-ups with MNCs*Set up of Central production unit*Expansive logistics and delivery system *Online ordering set up*Multiple awards*Happy consumers*Widely recognizable brand

Awarded best Marketing Campaign for the overall rollout of Edugates (Online Learning Management System of Gates E & S) amongst 80 other companies in Middle East – By XpertLearning & SkillSoftReporting to VP - Global marketing, I worked to maintain the integrity and positioning of 100 years old “Gates” brand in the MENA region and supervise the corporate identity of the group. Created the marketing team replicating the model company followed in US, Europe and Asia pacific. - Led a three member team consisting marketing coordinator, pricing coordinator and graphic designer. Handled agency relations and PR campaigns.- Strategized execution of brand integration of four new acquisitions in UAE, Singapore and Australia.- Planned and implemented B2B marketing strategies for product lines and services across MENA to foster business development. - Conducted market research, internal and external surveys, assessed lead generation, customer journey and success numbers. - Created marketing budgets while managing the trade shows, advertisement and editorial campaigns for different business units and product lines.- Created a marketing resource pool to be used by business units worldwide.- Coordinated with corporate head quarters in US to implement brand activities in the MENA region.- Created internal marketing campaigns, assisting training department in worldwide launch and execution of online learning management system through an exciting and interactive idea (what’s in your toolbox) using print, online and video communication tools.- Developed marketing as a support function to other departments (Business Development, CRM, HR, learning & development and organizing events, corporate meets. - As part of Gates Global Centennial Team, developed ideas to celebrate centennial anniversary of Gates in MENA region; 100 new clients, the ‘Gates wall’, engineering award for schools, the ‘Gates quiz’.

As an MBA graduate, I was hired by Business Development Director with a given challenge to infuse fresh concept of marketing to the organization. I created marketing function to support business development team, developed cohesive print and online advertising channels, integrated marketing campaigns, internal and external training events, corporate meets and networking events for the organization.

Project Executive for a month long promotional event at client Factory Mart. Was involved in dealing with subcontractors for various operations during the event and event launch.

Detailed research report and presentation on performance of UAE Exchange in perspective of Competitors, Customer Care Relationship, Products and Place.