Prashant Parashar Email & Phone Number

Pune, Maharashtra, India

Results-Driven Marketing & Business Development Leader | Driving growth & innovationMarketing Strategies & Lead Generation: Led creation & implementation of integrated marketing strategies, combining digital channels with ATL & BTL activities to maximize reach & engagement. Utilized Google Analytics, local SEO, marketing analytics tools to track, analyze & optimize campaigns, driving significant improvements in ROI & customer acquisition. Managed sales funnel & implemented CLM practices.New Product & Business Development: Led initiatives in new product development & business growth, integrating market research & customer feedback to refine offerings & expand market presence.Ownership & Accountability: Successfully managed P&L for the Centre, overseeing end-to-end sales & operations.Brand Awareness & Events: Organized high-profile events, including “Ashvamedha” seminar featuring Awadh Ojha Sir. Led marketing communications across various platforms, ensuring consistency & coherence—leveraged social media platforms like Facebook, YouTube, Instagram & WhatsApp for targeted marketing campaigns & Brand Positioning.Leadership & Stakeholder Management: Demonstrated strong leadership qualities while negotiating with various stakeholders like Vendors, Channel partners, Government officials, Prospective clients, Higher management & Cross-functional teams.Cross-Platform Analytics and Technology Utilization: Utilized CRM (Nimbus) & Communication (Slack) to manage customer relationships & streamline communication. Employed advanced data visualization tools like MS Power BI, Tableau, Notion & Excel to create detailed reports. Leveraged AI for various work-related tasks & ensured smooth issue resolution with Ticketing (Sapphire & Zendesk).Skills utilized: Centre Management, Service Marketing, Sales & Operations, Digital marketing, Marketing Communication, NPD, Stakeholder Engagement, Decision making, Negotiations, Leadership, Event Planning, CRM & Reporting.

Pune, Maharashtra, India

Results-Driven Business Growth & Leadership Professional | Business expansion & team successBusiness Growth & Leadership: Conducted in-depth market research to understand local geographies, competition, and consumer behavior, forming the basis of tailored marketing strategies for growth. Managed cross-functional projects, optimizing operations and supply chain processes to support business goals, ensuring seamless execution and maximum ROI.Inaugural Orientation programs & Seminars: Conducted impactful orientation sessions and seminars at key locations: Magarpatta, Balewadi, NIBM & Kolhapur, presenting the Vibgyor ACE Program, powered by ARIV, to prospective students and parents. Successfully launched the first batch of the Class 11th ACE program across all four centers in Pune and Kolhapur, ensuring seamless program execution and student engagement.Team Coaching & Motivation: Mentored a high-performing team, including Centre heads, Coordinators, Counsellors, Sales executives, fostering a collaborative and energetic work environment. Coached team members to achieve their targets, providing guidance and support to ensure their success.Skills Utilized: Business Strategy, Stakeholder Management, Program Implementation, Motivational Leadership, Market Research, Team Management, Sales Strategy, Operations Management, Supply Chain Optimization, etc.

Mumbai, Maharashtra, India

Results-Driven Marketing, Sales & Branch ManagementSales Growth & Revenue Generation: Headed two branches simultaneously, achieving a remarkable 148% Year-over-Year sales growth and enrolling 872 students. Counseled more than 1500+ parent & students, fostering strong connections and successfully forming 22 batches. Did a business of Rs 18 crore in a season, a substantial 157% increase in annual revenue. Rapidly promoted from Deputy Branch Head to Branch Head within 6 months, demonstrating exceptional sales acumen and leadership skills.Data-Driven Marketing: Blended retail marketing techniques with digital strategies, focusing on both offline campaigns like in-store promotions, roadshows, society activities, and online engagement through platforms like Telegram, WhatsApp, and email marketing. Led the marketing team for generating leads and utilized business intelligence tools to optimize marketing strategies, ensuring maximum ROI.Team Leadership, Training, and Tracking: Demonstrated exceptional sales acumen and relationship-building skills to provide best-in-class career counselling. Monitored performance metrics and implemented corrective measures for continuous improvement. Customer Experience & Escalation Management: Ensured adherence to government regulations, compliance, and branch operational standards. Swiftly resolved escalations, minimized refunds, and owned the end-to-end customer experience, ensuring customer satisfaction and loyalty.Productivity Tools Utilization: Proficiently used CRM (Salesforce) to manage customer relationships, ERP, SAP, Sapphire to streamline operations, and MS Office to prepare reports and communicate effectively.Skills Utilized: Marketing, Branch Management, Sales & Enrolments, Team Leadership, Customer Experience, Operational Compliance, Stakeholder Engagement, Conflict Resolution, Data-Driven Marketing, Sales Strategy, Revenue Generation, People Management.

Goa, India

Goa, India

• Go-to-Market Strategy & Sales Pitch: o Collaborated with six different teams to create a comprehensive go-to-market strategy. o Conducted persuasive sales pitches with distributors, retailers, and FMCG startup executives through various channels: Prospecting, Telemarketing, Email outreach & Social media platforms• Area Sales In-Charge & Team Management: o Led as the area sales in-charge, setting team targets and execution plans. o Managed the customer relationship management (CRM) tool. o Attended core team meetings for daily status updates. o Successfully completed assignments and submitted reports ahead of deadlines.• Distributor Expansion & Visibility Enhancement: o Contacted approximately 125 FMCG distributors for expansion in Goa, Gurugram, and Lucknow. o Successfully onboarded 8 distributors. o Created a pitching deck for DPIIT’s #StartupIndia2020 initiative. o Published other social media content to increase company visibility.• Data Mining & Collaboration: o Collaborated with the distributor’s association head to prepare a list of 450 distributors. o Mined data on 200 FMCG startups across India.• Sales Force Guidance: Provided on-the-ground guidance to the sales force in Goa, attracting retailers and onboarding them on the SabkaMandi App.• Skills Learned: Sales Strategy, Project Management, CRM Tools, Brand Visibility, Data Analysis

Bhopal (Mp), Delhi (India)

• Event Organization:o Successfully orchestrated 15+ events, ensuring flawless execution from planning to completion.o Managed logistics, timelines, and resources to create impactful experiences.• Fundraising & Brand Development:o Raised funds to support event initiatives.o Played a key role in enhancing the Shankhnad Today Magazine brand through strategic event management.• Skills Utilizedo Event Planning & Executiono Logistics Managemento Brand Developmento Fundraisingo Team Collaboration

Master Of Business Administration - Mba And Graduation (H), Business Administration & General Management And Science

Pgdm (Mba)

Bachelor Of Science - B.Sc (H), B.Sc (Chemistry)

B.Sc (Chemistry)

Ssc And Hsc (10+2), Pcm

Bachelor'S Degree, Chemistry