o Work involves consumer and category understandings, generating insights, strategizing and executing campaigns across the Cadbury’s MFD ,Gums & Candies portfolioo Strategizing media platforms basis Brand/Business KPI & aligning media strategy accordinglyo Worked on the award winning campaign of Halls –Breathe the Change o Integrated Marketing Communications for: Halls –Breathe the Change : Ideation and planning a complete 360 degree media campaign Successful relaunch of… Show more o Work involves consumer and category understandings, generating insights, strategizing and executing campaigns across the Cadbury’s MFD ,Gums & Candies portfolioo Strategizing media platforms basis Brand/Business KPI & aligning media strategy accordinglyo Worked on the award winning campaign of Halls –Breathe the Change o Integrated Marketing Communications for: Halls –Breathe the Change : Ideation and planning a complete 360 degree media campaign Successful relaunch of Cadbury Eclairs to Cadbury Choclairs Show less

Undertaking exploration studies, trend assessments and competition tracking to generate media perspectives and streamline media strategieso Worked on the launch strategy for Listerine. One of the most renowned mouthwash brando Annual competition study of Cough syrup, Mouth wash & soap category and therefore recommending the strategy on tackling competitiono Undertaking planning activities across media – TV, Print (Dailies & Magazines) & Radio on both all OTC brands