Prashant Singh Chauhan Email & Phone Number

Maharashtra, India

Mumbai, Maharashtra, India

•Market Research: Monitored ongoing market trends to support research initiatives and deliver actionable insights for strategic decision making.•Media Content Creation: Authored thought provoking articles featured in various media outlets, highlighting the firm’s expertise and strengthening its industry presence.•Content Creation: Produced content to redesign our entire website, improving my skills in creating compelling and effective web materials. •Social Media Management: Created content for LinkedIn posts, enhancing my ability to contribute to the company’s brand presence.•Organizational Mapping: Conducted thorough research and cold calls to map organizational structures, enhancing my understanding of industry dynamics and market positioning.•Document Preparation: Crafted comprehensive company reports, client and candidate dossiers, and interim reports, which refined my ability to analyze market trends and competitive landscapes.•Profile Research: Conducted in-depth research on profiles, gaining valuable insights into the talent market and identifying emerging skill trends.

Ludhiana, Punjab, India

•Product Development: Assisted in the creation and refinement of bicycle products, from ideation to prototype, ensuring alignment with consumer needs and market trends.•Market Trend Analysis: Conducted comprehensive studies of current market trends, identifying opportunities for product innovation and differentiation.•External Factor Forecasting: Analyzed external factors such as economic conditions, regulatory changes, and technological advancements to forecast their impact on the bicycle market.•Competitor Analysis: Performed detailed competitor analysis to benchmark against industry leaders, identifying strengths, weaknesses, and areas for improvement.•Digital Presence Enhancement: Audited and corrected data on LinkedIn and the company website, ensuring accurate representation and enhancing online brand visibility.•Prototype Development: Contributed to briefs development and the creation of product prototypes, facilitating the transition from concept to final product.•Product Attribute Study: Evaluated and documented key product attributes to guide design decisions and enhance product appeal.•Bicycle Anatomy Expertise: Developed an in-depth understanding of bicycle components and their functionalities, contributing to informed product development decisions.•Benchmarking: Established benchmarks by comparing products and services with competitors, driving continuous improvement and innovation.•Market & Store Visits: Conducted regular visits to markets and retail stores to gather insights on consumer preferences and the competitive landscape.•Product Naming: Played a key role in the creative process of naming new bicycle models, ensuring alignment with brand identity and market positioning.•Consumer Insights Reporting: Prepared detailed Consumer Insights Project reports, providing actionable recommendations based on data-driven analysis.

Mumbai, Maharashtra, India

A three weeks, credit-based project named Collaborative Multidisciplinary Approach to Problem Solving (CMAPS). Helped to analyse and find solutions to a specific challenge faced by the company.

Master Of Business Administration - Mba, Marketing

Pgdm, Marketing