Prashant Chavan Email & Phone Number

Maharashtra, India

Mumbai, Maharashtra, India

I am your partner in success. With over 24 years of advertising experience in the industry, I offer Brand Marketing & Brand Promotion strategies tailored to your needs. These strategies are based on my extensive education and experience, aimed at enhancing your brand image, performance, and sales, ultimately transforming you into a recognized brand. * Brand Design* Designing Marketing Collateral* Establishing your brand personality in B2B & D2C markets* Creating a Brand Positioning Strategy* Simplifying Your Business Processes* Brand Audits* Market Research* Web Design & Web Applications* Customized Software* TV & Radio advertisementAdditionally, let's seek expert advice from me as a Brand Consultant to enhance your personal identity and brand visibility in the market. With my guidance, you can refine you’re branding strategies, develop a cohesive brand image, and effectively communicate your unique value proposition to your target audience. Together, we'll ensure that your brand stands out and resonates with consumers, driving growth and success in your endeavors.

Mumbai

Tenshi Lights Pvt. Ltd. -- Joined 18.8.2012 Leading Korean/ Chinese manufacturer of LED lightsManager Marketing & Advertising Reporting to DirectorHandling the department team.Responsible for the brands - Bright Electronics and Tenshi Lights.KRAs• Creation and development of all product promotion materials.• Coordination with designers, agencies, printers for advertising & display materials.• Coordinating with the advertising agency for releasing advertisements in newspapers, magazines and for designing of danglers and leaflets.• Creating and managing all market communication activities - website content, social media, email marketing.• Design and development of packaging solutions.• Identifying vendors for effective product display material and equipment for exhibition stalls.• Planning, preparing and managing budgets and cost estimates for advertising campaigns and vendor management.• Developing marketing plans and strategies and providing support to the marketing managers.• Pricing strategies for products to be marketed as per customer orders and pricing parameters.Achievements at Tenshi• Handled a budget of 20 to 40 lakhs P.M.• Successfully managed a reduction of 25% in the cost of packaging.• Modified the product design for LED down lights, which reduced production cost and a 10% increase in profitability.• Developed content script for marketing communications for client handling.• Achieved 25% cost reduction on all marketing and POP display material • Reduced advertising costs from 3-8 lakhs per month to only 70,000 per month by hiring an in- house designer.• Saved costs by using freelancers for advertising work on need basis.• Reduced costs in printing- offset, digital/photocopy, screen and paper.• Designed, developed and launched new website tenshilights.com.

Mumbai Area, India

Samsonite South Asia Pvt. Ltd. - 18.07.2005 to 17.08.2012Assistant Manager Advertising and Communications.Reporting to Marketing DirectorHandling a team of designers and inter office coordination.Based at head office; coordinating pan India operations.Brands handled: Bagzone, Lavie, American Tourister & Samsonite, Samsonite-Black Label.KRAs• Planning and managing a budget of 40 to 50 crore per annum.• Managing advertising, media planning, co-ordination with agencies & vendors.• Standardizing advertising communications.• Developing online promotion campaigns on search engines and websites.• Coordinating with branch managers pan India for implementation of in-store branding &visual merchandising at company owned and franchise outlets.• Designing and printing of Point-of-Sale material for new and existing products and ensuring on time supply of all advertising material at all store locations.• Creating and execution of BTL activities for product launches & promotions• Execution of marketing corporate events through event agencies.• Managing the marketing budget, monitoring approvals, billing, coordination with accounts for release of payments. Achievements at Samsonite• Successfully handled marketing activities at 100 company stores, over 300 franchisee stores and over a 100 factory outlets.• Successfully launched brand Lavie.• Reduced cost by reducing vendors from 10 to 3 and getting better printing rates on subsequently larger print runs.• Standardised in house order form reducing communication time between marketing, other departments, Vendor’s. Awarded by the company, for this simplification procedure.• Conceptualized and developed a sanction form to improve the tracking of in house assignments and billings. • Reduced digital printing costs from Rs, 45 / sq.ft to Rs.17/ sqft by changing to Eco solvent printing. Got awarded by the company for this cost cutting process.

Worli, Mumbai

Zeba India Pvt. Ltd. 01.10.2001 to 15.07.2005Home furnishing – curtains, bed / cushion covers, durries, carpets...Sr. Executive – StoresHandling 5 stores and franchisees in Mumbai>Overseeing visual merchandising, branding and Signages. >Handling vendor management for printing & advertising.>Assisted in the setting up of new showrooms at Colaba and Bandra. >Managed the administration of showrooms

Andheri E- Midc

Actis Technologies Pvt. Ltd. 16.10.2000 to 11.09.2001Company sells projectors and digital displays.Accounts Executive• Helping improve operational efficiency and productivity.• Creating innovative audio-visual communication environments.