Hi!I am a seasoned business professional from IIT Roorkee, with 17+ years of exp. across telecom, DTH & hospitality. I have led several high-impact projects spanning large cross-functional teams & have extensive exp. across Growth Marketing (CLV/ CLM/ CRM), Inbound & Content Marketing, Process Simplification, Alliances, Consumer Experience & Flow Design and Stakeholder Management.KEY PROFESSIONAL HIGHLIGHTS📌 I drove the change in business model for Airtel DTH during the regulatory intervention of National Tariff Order (NTO) ◾ Designed the backend product architecture, consumer flows and new consumer propositions as per revised regulations. ◾ Migrated 25 Mn+ consumers with minimal consumer dissatisfaction ◾ Gained 5% RMS (Revenue Market Share) to become #2 DTH operator within 18 months of changeover📌 I helped launch India’s 1st android-based hybrid set-top box (Airtel Xstream) ◾ Achieved 20%+ penetration in top cities within 12 months of launch ◾ Created the Large Screen OTT Monetization roadmap for Airtel – blueprint for product features & content alliances📌 I drove the digitization of DTH business across acquisition/ service renewal/ content management ◾ Achieved 12x increase in digital channel adoption through product design, UX flows, alliances & communication📌 Maximized Consumer Lifetime Value (CLV) via Process Design, Retention and Revenue Upsell ◾ Reduced acquisition attrition by 33% in 12 months by redesigning on-boarding journeys ◾ Improved overall retention by 40% by aligning processes to address customer pain areas ◾ Drove 100% growth in upsell/ cross-sell revenue for 2 consecutive years through segmented consumer propositions📌 Redesigned CX & User journeys across Web/ App/ TV Screen & IVR to make them simpler & intuitive ◾ Improved NPS by 5 points, Service Recovery over IVR grew 10x and Online V2O improved 4x📌 Part of the ‘Airtel Black’ Core Team for creating a unified proposition & experience for customers across all businesses – Mobility, Broadband and DTH📌 Scaled Inside Sales for DTH. Managed 1400+ outbound agents across 9 centers and 8 languages ◾ Grew contribution to 15% of acquisition and ~Rs.100 Cr. Of annualized revenueI am a certified SEO and Content Marketing Specialist, trained by the very best - Smartblogger and Copyblogger Pro. I am currently mentoring 2 start-ups to help them overcome their challenges in marketing, growth, CX & process design. Reach me at 📧 dixit.prashant@gmail.com or 📱9892049321 if you'd like to use me as a sounding board, or simply to grab some coffee!